(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
television channels, newspapers and other entertainment and real-estate business.
Thus, at EMG, different news media can use news reports and content reciprocally
from in-group media (the cross-media usages). On the one hand, this allows
ETtoday.com to generate diverse narrative styles or different forms of story-telling
news that can be combined with textual descriptions, photos and video clips in their
news reports. On the other hand, ETtoday.com has to promote the in-group business
in their reports according to the ENG’s joint policy. Therefore, non-journalistic
information, which is utilized for commercial purposes, is ‘combined’ into the news
reports in many cases.
A reporter from ETtoday.com says that her company often demands news workers to
make ‘commercial reports,’ which is a report that is in cooperation with other
business companies (in-group or out-group) to promote their products (Respondent G,
female, journalists of the economic section of ETtoday.com). Another editor, from the
online version of Liberty Times, also says that even though her company does not ask
her to promote in-group business, she usually puts related news in noticeable place on
their website. As she said: ‘I know it is our related business, so I do not need my boss
to tell me how important the news is’ (Respondent C, female, online news editor).
Hyperlinks, a web technology and form that are used to connect different web pages
and websites, are widely used in the convergent platform, and are utilized to link
journalistic and non-journalistic information. An inner document on how to increase
the base of readership of ETtoday.com indicates that ETtoday.com should play the
role of a central platform for all the media and related companies belong to the same
media group. Thus, on ETtoday.com, there is a lot of entertainment content (e.g.
promotion of some movies or TV shows) which belongs to ETTV, the television
channel of EMG. The non-journalistic information on ETtoday.com leads readers to
in-group businesses of EMG via different hyperlinks or hypertext. For instance, two
kinds of popular information in this area are the housing and fortune-telling sections
provided by EMG’s real estate company and its TV channel. The content of the
fortune-telling section is usually provided by fortune-tellers or feng-shui experts with
hypertext linking directly to their companies. ETtoday.com offers a platform for them
to promote their businesses. At this level, media convergence involves ownership,
organization and information gathering.
An editor from the website of the Liberty Times also indicated that there are many
commercial links on their websites. Most of which are the links which are connected
to move trailers or commercial information provided by the cooperated business
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