(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
Sony Television 243 40.5
Her World ’s
Magazine
150 25.2
Figaro’s Magazine 109 18.2
From Table 4.3 the samples can recognize other products and services’ brands
that appear on sitcom drama “Pen Tor” as following: Honda Click is the most and
about 392 people (65.3 %), Thai Insurance is afterward and about 367 people
(61.2 %). Then Sony Notebook is later and about 319 people (53.2 %).
In addition, the samples are more than 50% that can recognize brands
accurately such as Nokia and Horse Stationery.
Table 4.4: Brands that Samples More Than 50 % Recognize Accurately
No. Products
Number of
Correct
Answers
(Person)
Percentage
1 Honda Click 392 65.3
2 Coca Cola 388 64.7
3 BRAND’S Essence
of Chicken
379 63.2
4 Singha Soda
370 61.7
Water
5 Thai Insurance 367 61.2
6 B-­‐ing 321 53.5
7 Sofy’s Maxi Pad 321 53.5
8 Sony Notebook 319 53.2
9 Nescafe 318 52.8
10 Nokia 316 52.7
11 Listerine 306 51.0
12 Horse Stationery 305 50.8
13 Singha Drinking
Water
303 50.5
From Table 4.4 the samples are more than 60 % that can recognize the first
five brands accurately such as Honda Click, Coca Cola, BRAND’S Essence of
Chicken, Singha Soda Water and Thai Insurance.
Discussion and Recommendation
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