(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
fragments. National film research compared to the film research which relied on
major western theories was difficult to carry out and also difficult to make impacts.
Many scholars quitted and transferred to film studies in other areas.
On the end of 1980s, New Chinese Cinema gets wide attention at home and abroad
subject to its outstanding artistic styles. Some traditional characteristics of Chinese
film attracted scholar's attention. Comparing with Western film theories, it is found
that some ideas and principles of Chinese traditional aesthetics and philosophies are
more convenient to analysis and understand Chinese film. Professors such as Zhang
Dafeng and Chen Xihe critical that Chinese film researchers never carefully
considered whether the Western theories are suitable to China, and they stand for the
research premise that "understanding Chinese film theory and esthetics by China's
own cultural logic"(Chen XH, 2004,p13.) They have a certain extent of response, the
focal point of controversies was the existence and the necessity of a Chinese national
film theory.
Since China's accession to WTO, Chinese film markets are opening up to external
world; Hollywood films are rolling into the market. Chinese film industry which
accumulates no sufficient economic strength, or operating experience under the
market economy. Confront with Hollywood's strategy in China it locates in
disadvantage side. Chinese native films counter with landslides and difficult
development under the attacks from Hollywood films year after year. The
strengthening of this situation worries scholars, when Hollywood movies completely
destroy China's native film industry, it will also cause immeasurable impacts on
Chinese film culture.
People worry that the personal hero prototype of Hollywood will destroy
self-cohesion of Chinese national developments; The spectacle trend of Hollywood
movies discourages people's concern and experience on the state of native living
status; The values of consumerism in Hollywood movie will cause negative impact on
Chinese national values; The Art rules of Hollywood movie will replace traditional
Chinese narrative aesthetics; Commercial Hollywood movies will make Chinese film
lose native awareness and native responsibility. In short, under the shadow of
globalization, people fear that the meaning, living space, and cultural patterns of
Chinese local films will meet with Hollywood, and Chinese film will become a vassal
of Hollywood movies and lose itself.
The theoretical national research field also infects the booming nationalist atmosphere;
it highly and positively makes response to people's crisis anxious. Whether the
Chinese national film theory existed in the history seems no longer important. What
important is how to really build a Chinese national film theory to resist the negative
effects brought out by globalization. Along with the post-colonial criticism, cultural
studies and globalization becoming the focus of worldwide academic field, the
national research on Chinese film turns from an academic edge to the academic front.
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