(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
(Greenberg, Abelman, & Neuendorf, 1981) that showed that these daytime shows contain more
sexual content (usually adulterous) than do primetime programs (although prime-time intimacies
are racier) prompted the researchers to express concern about young viewers’ sexual
socialization.
Grey's Anatomy is an Emmy and Golden Globe award-winning American primetime television
medical drama which also being showed to a number of Asian countries including Malaysia. It
debuted on American Broadcasting Company (ABC) and is created by Shonda Rhimes. The
series revolves around Dr. Meredith Grey (Ellen Pompeo), who began the show as a surgical
intern at the fictional Seattle Grace Hospital in Seattle, Washington. She and other former interns
became residents at the end of the third season.
Qualitative Content Analysis
For qualitative content analysis the researchers believed in the need of showing those obscenity
values from the Grey’s Anatomy TV series (through obscenity visuals and dialogues). This study
had applied the coding procedures for the portrayal involving sexual content was performed at
the episode level. Meaning, variables were measured solely on the basis of what happened within
that carries all aspects of the Grey’s Anatomy TV series as a whole. Distinct from the theoretical
orientation are qualitative studies in which theory (or some other broad explanation) becomes the
end point for a study. It is an inductive model or theory (Punch, 1998: Cresswell, 2003: pp. 132-
134).
The Portrayal of Sexual Conversation (Talk about Sex) in Television Series
Talk about own/ other sexual interest in television series counted when there were scenes among
the male or female (or both genders) in each episode talking sexually by using seductive words
purposely to spark the moments of intimacy. From the findings, the scenes which involved talk
about own/ other sexual interest usually occurred in the hospitals, specifically in elevators and
even in the on-call room. The talk about sex involved words that carried seductive meaning that
should be interpreted as obscene. From the findings, the researcher had identified that there was
constant continuity of male and female characters having sexual conversations actively in certain
episodes.
Visual:
Izzie (Dr Isobel Stevens) and Alex (Dr Alex Karev) tried to have sex in the supply room.
Being half naked, Izzie explained to Alex her level of sexual desire after not having sex
for quite period of time. Due to that, she had instructed Alex to take off his pants. Alex
took off his pants at once without any objection.
Dialogue:
Izzie : Alex… I haven’t had sex in eight
months and twelve days. I’m horny, half-naked and saying yes.
You want to talk metaphors or do you want to take off your pants?
Alex : (Nod his head and agreed to take off his pants)
437