(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
beyond borders and stretched to a large geography from Japan to Latin America. The subject
changed from threats affecting individual or small group of people to those which are more
related to mass of people (Abisel, 1999: 141).
In the 1960s, Hitchcock’s thrilling fear understanding which have no place for
supernatural elements replaced supernatural elements on which horror genre was relied. With
a realistic narration style and with his stories about ordinary people Hitchcock films brought a
new understanding to horror cinema. Horror films were among the most demanded genre in
the 70s and 80s because it was in these years when the films appeared with their film plots
about seizure by secret powers like devil, cutting and killing, psychotic killers, wolf men and
vampires which are related with a phenomena which came into being with widespread
spiritual condition which seemingly stem from panic, distrust and lack of self-confidence
(Ryan and Keller, 1995: 163–164).
With the development of technology in the 1980s, visual effects came forth and with the
effect of the shock created on viewers the stories of films started to look like puzzles. In
Abisel’s (1995 :146) words, the issue was no longer who or what turn into a monster, or why
it was killed but it was wondered in which order and how people will die. In this period, series
of horror films were produced series like “A Nightmare on Elm Street, Friday the 13th” were
presented to viewers.
New horror approaches of the 1990s is seen in more subtle methods and mechanisms as
in The Sixth Sense, exaggerated reference as in Braindead and in Scream or in the film Seven
which does not classify itself among horror films (Horror Films: 01.08.2010).
In the 2000s, the rise of Far East cinema- which is mostly known for films based martial
arts – in horror genre started to become clearer. The examples of Fareast horror cinema which
is incomparably plainer than Hollywood cinema are films -going beyond usual horror
narration elements- in which gothic atmosphere was dominant and the element of horror was
mostly relied on silence. Asian horror films which started with Hollywood, M. Night
Shyamalan’s The Sixth Sense and went on with Hideo Nakata’s The Ring film designed their
own codes and presented to the viewers all over the world. In terms of the experience they
provide to their viewers, the film ‘The Ring’, ‘The Grudge', 'Dark Water'... were all in fact in
direct contrast with the horror cinema which was popular in the US in the 80s. They were
highly thrilling films in which very long silence and incomprehensible threats were used
instead of sudden shocks, blood and various undefined liquids. While Hollywood made this
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