(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
Terror (2009). Such efforts will reduce the chances of freedom being misunderstood for another
phase of virtual information darkness of Pakistani media.
Conclusion
The free media policy points to the licensing of unregulated news channels that have become the
tools for covering almost real-time, professional terrorism that affects the way of life in the
country. The enemy has strategically combined the War on Terror with the expected highlights of
suicide bombing and terrorist attacks throughout Pakistan. Information crazy people are seen
switching to graphic news and discussions of the suicide attacks at prime time despite thousands
of deaths of people and unlimited military casualties. This past decade points to a strong presence
of media marketing and the inability of the government and Pakistan Electronic Media Regulatory
Authority to control or create awareness regarding ethical violations by the amateur media groups.
Media groups shall frame ethics to govern themselves before the government or the court makes
new legislations to control their follies. All the bodies, associations, and committees belonging to
the print and electronic media shall get together to formulate a framework spelling out codes that
are implemented. They shall develop an understanding of the governmental issues to solve
historical differences between media and government. Neither curbs nor unethical freedom can
help Pakistan or its media. The controversy concerning freedom and ethical issues shall be settled
with mutual understanding in view of the globalization of media. Such understanding is
unavoidable because international media broadcasts what is locally censored, putting challenges to
the credibility of the government and media in Pakistan.
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