(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
Table 4: The Result of Brand Recognition on Sitcom Drama “Pen Tor”
Table 4.1: Eatable Products
Products
Number of
Correct Answers
(Person)
Percentage
Coca Cola 388 64.7
BRAND’S Essence of 379 63.2
Chicken
Singha Soda Water 370 61.7
Singha Beer 360 60.0
B-­‐ing 321 53.5
Nescafe 318 52.8
Singha Drinking
303 50.5
Water
Fanta 250 41.7
CP Frozen Food 227 37.8
Maggi 218 36.3
BRAND’S Bird’s Nest 217 36.2
Royal Umbrella 213 35.5
Lactasoy Soymilk 209 34.8
Rosa Tomato
209 34.8
Ketchup
Splash 190 31.7
Brand Veta 183 30.5
Bellvita Biscuits 115 19.2
WaiWai Instant
Noodles
115 19.2
Dr.Taco Chip 39 6.5
From Table 4.1 the samples can recognize eatable products’ brands that appear
on sitcom drama “Pen Tor” as following: Coca Cola is the most and about 388 people
(64.7 %), BRAND’S Essence of Chicken is the second brand and about 379 people
(63.2 %),Singha Soda Water is the third brand and about 370 (61.7 %).
In addition, the samples are more than 50% that can recognize brands such as
Singha Beer, B-ing, NesCafe and Singha Drinking Water.
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