(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
disaster. When the international communication network involves just a few countries,
the peripheral ones are largely out of the loop. In other words, if a country is more
peripheral, the quantity of news coverage is lower. So, in this situation, news is more
deviant, and the quantity of news coverage is higher.
Similarly, this study examines how news media differently covered the countries that
participated in the 2010 South Africa World Cup soccer games, based on
Wallenstein’s world system theory with World Cup news provided by FIFA.com. The
FIFA.com is fair and has an efficient study sample for collecting World Cup news.
Also, it can show how the quantity of World Cup news and significance and their
interaction differently appear.
If we presumed through a previous study, we would assume that the number of core
countries' news coverage is high without emphasizing on soccer games itself. Semiperiphery
and periphery countries’ news should emphasize soccer games, so their
news coverage will increase, because the interest of the semi-periphery or periphery is
lower than the core. Therefore, we proposed the research questions and hypotheses
mentioned below.
RQ2: Is there the correlation between the soccer significance and the prominence
(frequency and volume), of participants in each cluster?
METHODOLOGY
To confirm the research questions and hypotheses proposed above, this study initiated
a two-step cluster analysis, a content analysis, and an independent t-Test to confirm
Question 1 and Hypothesis 1. Then it conducts a correlation analysis to confirm
Question 2.
Secondary Data Analysis
a. Classification of Participants in the 2010 FIFA World Cup
This study classifies participating national teams through three international credible
indexes: ‘Global Peace Index (GPI)’ reported by ‘Economist Intelligence Unit’,
‘Global Competitiveness Index (GCI)’ reported by ‘World Economic Forum’ and
‘CIA World Factbook’ (see table 1). These refer to the military force, the economic
power, and the diplomatic power of each participant. According to previous studies on
World System Theory (Wallerstein, 1974, 1979, 1996; Chase-Dunn, Kawano, &
Brewer, 2000), countries in the world belong to three strata: core, semi-periphery, and
periphery through mainly political and economic standards. Specifically, the military
force is operationalized by two items: Military capability/sophistication and export of
major conventional weapons per 100,000 people of GPI. The economic power is
operationalized by the overall points of GCI, and diplomatic power is operated by one
item: International Organization Participation of CIA World Factbook. All secondary
data are up-to-date and gathered before the beginning of the 2010 FIFA World Cup
South Africa.
Table 1. Secondary data for classification
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