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(Person) Percentage - Sabanci University Research Database

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The Asian Media & Mass Communication Conference 2010 Osaka, Japan<br />

Table 4.2 : Usable Products<br />

Products<br />

Number of<br />

Correct Answers<br />

(<strong>Person</strong>)<br />

<strong>Percentage</strong><br />

Sofy’s Maxi Pad 321 53.5<br />

Listerine 306 51.0<br />

Mamy Poko Pants 296 49.3<br />

Bygon 281 46.8<br />

Duck Bathroom<br />

183 30.5<br />

Cleaner<br />

Neutrogena 151 25.2<br />

Johnson’s Lotion 93 15.5<br />

From Table 4.2 the samples can recognize usable products’ brands that appear<br />

on sitcom drama “Pen Tor” as following: Sofy’s maxi pad is the most and about 321<br />

people (53.5 %), Mamy Poko Pants is afterward and about 296 people (49.3 %). It is<br />

clearly that the samples that are less than 50% can recognize usable products’ brands.<br />

Table 4.3: Other Products and Services<br />

Products<br />

Number of<br />

Correct Answers<br />

(<strong>Person</strong>)<br />

<strong>Percentage</strong><br />

Honda Click 392 65.3<br />

Thai Insurance 367 61.2<br />

Sony Notebook 319 53.2<br />

Nokia 316 52.7<br />

Horse Stationery 305 50.8<br />

Honda Civic 285 47.5<br />

Lacoste 271 45.2<br />

True Move 266 44.3<br />

Sony Digital<br />

Camera<br />

248 41.3<br />

150

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