(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
Overseas development of competitive strategy
Taiwan's local public relations companies competed with others with familiarity
of local public sentiment and lower price in the market competition. Elite Public
Relations used reasonable price and provided excellent service to attract customer. In
addition, they use organization advantages and human resources so that they can
expand their business in different locations. From the first time founded Elite Beijing,
and then founded Elite Shanghai, it is approaching to the business goal of becoming
Asia's largest public relations company.
"...During the time we operated in Taiwan, we faced the case of brain drain test.
Because the limitation of market size in Taiwan, and in order to avoid brain drain
which is considered one of the constant. Then, we think of why Taiwanese public
relations companies can’t come out to be international. These two reasons make
company grow and expand division in China." (Elite Public Relations Consultants
Group CEO ST ,Yan)
When public relations agents have unused (human) resources, it is easily leading
to brain drain and it also forces that company to expand. In the growth process of the
Elite Public Relations, setting up divisions in China, in place of consideration, the first
Beijing and then in Shanghai. Its business established priorities is also one of its
competition strategy.
Because China can’t be considered as a whole market, it must be divided. "...
When we select the first entry in Beijing China, the reason is that Beijing is the
government center. The national media set up headquarters in Beijing. However
public relations and media are inextricably linked in order to build their professional
relationship and increase their interaction. Hence we choose this place for our first
entry” (Elite Public Relations Consultants Group CEO ST ,Yan).
In contrast with Shanghai, Shanghai is as a financial and commercial center. The
main business is the commodity sell and popularization. It is strictly in media
management. Due to cultural differences across the areas in China, overseas
development competition strategies must be changed. Only to understand their
differences, it can operate public relations issues accurately.
The Elite Public Relations transferred the advantage in Taiwan to China
successfully. Even the resources advantage had some difference. Owing to the idea
they insist, they train professions personally. It makes their company toward the
largest public relations company in Asian step by step.
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