(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
including the self-made as well as outsourcing, There are a large number of channels
in Taiwan, therefore the demand for foreign drama or TV programs are also
significant (yellow to Yang, 2001). The considerations of purchasing video copyright
include the following factors, such as content is attractive or not? who were the actors
of the show? Is the content going to be embraced by the local culture? Does the show
have enough number of hours? Does the story theme acceptable? Does the price
conform with the goal of cost-effectiveness? Ye Wenzhong (2002) analyses a strategy
of purchasing Korean drama by the case of one famous TV company in Taiwan, their
considerations are the content of drama, story theme, actors and characters. However,
in the purchase process, the business sensitivity of decision makers and agent which is
very important, including insight into future trends, artistic taste, timing and political
sensitivity, the rating of drama at the local forecasts.
The channels of introducing foreign drama into TaiwanShow
When country is more emphasis on film and TV industry, the government will
help developing the industry. Therefore they are going to hold some activities for
transacting film and TV ,to help the development of their local programs. The major
cities of world will regularly hold TV or film festival, providing an important
international trading platform for film and TV programs, and set a seminar during this
time, to invited professionals to participate and present for the future of industry. Thus,
they can build regular and fixed marketplace, satisfy the goal of cost-effective
transactions, and to facilitate the economic prosperity of the sponsor region.
Syndication
The department's mission is to promote their programs product to the TV
companies around the world, channel operators and agent brokers, In addition to
regular participation in the global trade fair, but also they should pay attention to
contact with the usual business partners and customers. They can contact international
clients more closely, and provide an appropriate product for the demand for their
clients' needs . Otherwise they can enter into a new unfamiliar local market and
signing the contract with TV companies or channel operators through their own
company's relationship.
Agent Broker
Agent brokers plays a supplier role of bridge and intermediary for Taiwan's
video programs. Their purpose is to purchase the foreign copyright programs and then
to be an agent selling programs and there is a different form use their own by general
TV companies and channel operators. Thus, they can be programs supplier, assist TV
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