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The Asian Media & Mass Communication Conference 2010 Osaka, Japan communication tool is still not suitable with new product and sitcom drama in Thailand because products and services are too much to use as the product placement in each sitcom drama. It may be useful or beneficial for drama producer, but it is worthless for the investment. References Cristel Antonia Russell (2002).Investigating the effectiveness of Product Placements in Television Shows : The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude. Journal of Consumer Research, Dec. Grigorovici, Dan M. and Corina D. Constantin (2004), “Experiencing Interactive Advertising beyond Rich Media:Impacts of Ad Type and Presence on Brand Effectiveness in 3D Gaming Immersive Virtual Environments,” Journal of Interactive Advertising,Vol 5(1):1-22. Ian Brennana & Laurie A. Babinb .(2004) Brand Placement Recognition The Influence of Presentation Mode and brand Familiarity. Journal of Promotion Management, Vol 10 (1& 2) May:185-202. Kotler, P.,& Armstrong,G. (2004). Principles of marketing (10 th ed.). Upper Saddle River, NJ : Pentice Hall. The Advertising Association of Thailand. (2004). History of Thai Advertising. Retrieved from http://www.adassothai.com Wongmontha, Seri (1997). Advertising and Promotion. Bangkok: Thira Film & Site Text Ltd. 153
The Asian Media & Mass Communication Conference 2010 Osaka, Japan The Emotional Labor Influence on Writing Instructor Performance as a Factor in the Organization-Public Relationship Morris Brown Jr., D.P.A. California State University, Chico mbrownjr@csuchico.edu Journalism Research and Education 154
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(Person) Percentage - Sabanci University Research Database

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