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(Person) Percentage - Sabanci University Research Database

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The Asian Media & Mass Communication Conference 2010 Osaka, Japan<br />

frequency of the related issues 3) the amount of words used in the related issues.<br />

This study took samples from the said section before round 16 of the group match in<br />

order to analyze the standing of the teams. The sampling period specifically occurred<br />

between June 11 and June 25. Since all participants successively played three games<br />

in this period, they were under equal condition to be covered by “Latest News.”<br />

Accordingly, this study selected 787 issues directly related to the participants (the<br />

national team, coach, players, etc.) out of 1,143 and calculated the number of the<br />

related issues and the amount of words used in the issues concerning each participant.<br />

This study, however, does not calculate the area of the related issue since it cannot<br />

be calculated correctly.<br />

RESULT<br />

The composition and the characteristics of each cluster<br />

<strong>Research</strong> Question 1 (RQ1) asks this question: How are the participants in the 2010<br />

FIFA World Cup classified based on the World System perspective? To solve this<br />

question, this study conducted a two-step cluster analysis (see table 3). First, this<br />

study classified all participants based on the World System categories of core, semiperiphery,<br />

and periphery. For the categorical variable, three is given as a score to<br />

each participant in the core group, two to each participant in the semi-periphery<br />

category, and one to each participant in the periphery group. The study also employed<br />

the mean of points for military capability/sophistication and export of major<br />

conventional weapons per 100,000 people. Included as well were the overall points<br />

given by GCI and the number of International Organization Participation points of<br />

each country identifying the military force, the economic power, and diplomatic power<br />

as the continuous variables.<br />

Table 3. The composition of each cluster<br />

Semi-<br />

Core<br />

Periphery<br />

Periphery<br />

Total<br />

N %<br />

Cluster 1 a 13 5 18 56.3<br />

Cluster 2 b 14 14 43.8<br />

a. Core & Semi-Periphery: Brazil, Spain, Portugal, Netherland, Italy, Germany, Argentina,<br />

England, France, United States, Mexico, Australia, Swiss, Denmark, Japan, Korea Republic,<br />

New Zealand, South Africa(FIFA World Raking Rank-order).<br />

b. Periphery: Greece, Serbia, Uruguay, Chile, Cameroon, Nigeria, Slovenia, Côte d'Ivoire(Ivory<br />

coast), Algeria, Paraguay, Ghana, Slovak Republic, Honduras(FIFA World Raking Rank-order).<br />

To get the result for the two-step cluster analysis, participants were classified into two<br />

clusters. Cluster 1 consisted of 18 countries; all belong to the core group and the<br />

semi-periphery group based on the description given in the world system category.<br />

The rest of the countries, in the peripheral group, fall under Cluster 2. To confirm the<br />

results, this study should statistically verify the difference between the two clusters in<br />

three areas. In the result of t-Test in Table 4, there are statistically significant<br />

differences in military force (t=2.83, df=30, p

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