(Person) Percentage - Sabanci University Research Database

The Asian Conference on Media & Mass Communication Osaka, Japan
Table 7: Pattern Matrix a
The new media allows greater freedom for people to express
themselves on political issues. .772
The new media has created a forum for people to exchange
opinions on political issues. .741
The new media provides space for political discussion. .726
The new media fosters public participation in the process of
democracy. .651
The new media would eventually enhance democracy. .615
The new media improves the defects of the traditional media
by allowing equal opportunity for airing views. .531
Component
Platform Participation Hasty Opinions
The new media has led to my greater participation to discuss
political issues. .888
New media has led to strengthened political interest in you. .779
Debates and discussions on new media are more exciting and
open. .414
The new media is a tool to shout loudly but not rational
political discussion. .895
The new media is a tool to vent anger on political
dissatisfaction. .718
The pattern matrix (Table 7) shows that there are three factors. The first factor
consists of six items concerned with role of the new media as a forum of expression. This
factor was named “Platform” The statement that the new media allows greater freedom for
people to express themselves on political issues had the highest loading. The second factor
was named “Participation.” It had three items. The item with the highest loading was that the
new media has led to greater participation to discuss political issues followed by the
statement that the new media has led to strengthened political interest and that debates and
discussions on new media are more exciting and open. The third factor related to “Hasty
Opinions”. The item with the highest loading was that the new media is a tool to shout
loudly but not rational political discussion. These three factors were then used as a basis to
run regression analysis (Table 8).
563