(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
3)The industry accepts the cooperation with the engineers and local organizations. This
alternative seem very utopian under the previous unfavourable story, but it can be possible by
such television programs as Mr Green due to the feed-back. As the program turns back to the
previous subjects and show the fate of the cooperation, the industry will feel under the
responsibility of keeping its image. In mediatory approcah the industry will have good image
against the viewer, and the public will not be against it. Mr Green achieved such a result
several times. The programmer followed whether this cooperation was executed or not and
involved the result in the program. Feed-back is known both by the viewer and the industry,
therefore forcing the industry to be truthful in solution. This is another way of contribution to
engineering.
5. Conclusion
The developing world involve numerous environmental problems in all kind of coutries,
under-developed, developing and developed, at different levels and ways. The engineers are
generally accepted as cost-causing problem-solvers especially in under-developed and
developing countries. Unless they are being at decision-maker level, their efforts to solve
problems are often useless. On the other hand, engineering ethics require utilization of
technical knowledge for the improvement of social welfare. This makes them in conflict
between the conditions and the profession.
The mass media are known as very influential tools for widening and creating public opinion,
awareness, attitude and behavior through several kinds of programs about environmental
issues. Engineering involving and engineering supporting programs have several benefits and
contributions to the engineers and the public.
The first contribution of such programs to have the attention of public, government, industry
and all other interested parties. The effect of the program on each of these are different. The
public have the opinion about the environmental issue and who is doing what about that issue.
The government follows the issues from a different perspective: environmental problems also
indicate the insufficient control mechanism of them on the issues, which is mostly the case in
under-developed and developing countries. The industry understands that the public is
conscious and may respond to “call us” invitation when faced with the problem. The engineer
and other technical parties know that they have one-more thing to do against environmental
problems.
All these help to establish a control mechanism on all types of corporative structure such as
public, government, industry, politics, engineers etc. When interpreted sufficiently and
correctly, this control mechanism is advantageous for all the parties and supports the
development.
Programs like evaluated in this study created public awareness and opinion which results in
attitudes and behaviors. This “public” includes all the parties named above. The attitudes does
not necessarily be positive, but always directs the behaviors in the positive way from the
engineering point of view. The fear of being subject to programs such as Green Screen directs
the behaviors whether or not the problem creator wants to solve the issue. The fear of
depreciation is very critical for brand industries and they do not want to depreciate. That’s
why they are sensitive for environmental issues and do not hesitate to involve engineering
solutions whatever the cost is.
481