(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
finished…
Meredith : Yeah.
Patricia : …gently peel off the condom
and dispose of it properly.
With every fresh banana, always use a fresh condom.
Members of the Floor : (Continue laughing
hilariously)
In Episode 9: Who’s Zoomin Who? (minute of episode: 22:02—22:58), the sexual precaution
element was tagged in this episode when there was a scene showing the demonstration of
wearing condom. This episode had emphasized the importance of blood test procedures in
detecting STD infections. It was an effective way to promote a safe sex lifestyle especially
among the Asian audiences. The researcher noticed that sex and condom are taboo to the Asian
culture. Perhaps it conveyed a good safe sex message to audience (regardless of their
geographical factors) to curb the increase of patients with STD.
The final variable of safe sex messages is Sexual Patience which again is meant to promote safe
sex messages. From the findings, the researcher believes that the Grey’s Anatomy TV series has
conveyed this type of messages to the audience. Sexual patience was counted as YES in the
coding mechanism if the episode contained a scene that involved male or female character who
refused to have sex for certain purposes.
Visual:
Derek asked Meredith to date him after they had kissed couple of times. Derek wondered
if he needs to carry breath mints and put condoms in his wallet (if Meredith agreed to
date him). Meredith however refused to agree with Derek’s idea.
Dialogue:
Derek : So we’re kissing, but we’re not
dating?
Meredith : I knew that was going to come out.
Derek : Don’t get me wrong. I like the
kissing. I’m all for the
kissing. More kissing, I say.
Meredith : I have no idea what that was about.
Derek : Is it going to happen again? Because
if it is, I need to bring
breath mints. Put a condom in my
wallet.
Meredith : Shut up now.
In Episode 2: The First Cut Is The Deepest (minute of episode: 35:50—36:06), the episode
again emphasized on the usage of a condom. The male character had emphasized the need for
him to carry condom in his wallet to be proactive.
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