(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
Emerald Group Publishing Limited. 2008. Doing good, but doing it well? How leading
companies are approaching corporate social responsibility. Strategic Direction 24(8): 21-24.
Frankental, Peter. 2001. Corporate social responsibility – a PR invention? Corporate
Communications: An International Journal 6(1): 18-23.
Galbreath, Jeremy. 2006. Corporate social responsibility strategy: strategic options, global
considerations. Corporate Governance 6(2): 175-187.
Galbreath, Jeremy. 2009. Building corporate social responsibility into strategy. European
Busines Review 21(2): 109-127.
Goi Chai Lee, Yong Kah Hian. 2009. Contribution of public relations (PR) to corporate social
responsibility (CSR): a review on Malaysia Perspective. International Journal of Marketing
Studies 1(2): 46-49.
Golob, U. & Barlett, J. L. 2007. Communicating about corporate social responsibility: a
comparative study of CSR reporting in Australia and Slovenia. Public Relations Review 33(1):
1-9.
Grunig, J. E. & Hunt, T. 1984. Managing public relations. Belmont: Thomson Wadsworth.
Hooghiemstra, R. 2000. Corporate communication and impression management – new
perspective why companies engage in corporate social reporting. Journal of Business Ethics
27(1/2): 55-68.
JCI Malaysia. 2010. Corporate social responsibility. Available from: <
http://www.jcimalaysia.cc/csr>.
Karma, Jari, Hansen, Eric & Juslin, Heikki. 2003. Social responsibility in environmental
marketing planning. European Journal of Marketing. 37(5/6): 848-871.
Kell, Georg. 2009. Georg Kell of UN Global Compact: economic downturn increases demand
for value. Available from: .
Managerial Law. 2006. Corporate social responsibility and informal law: How multi-national
corporations are defining their own standards of conduct. Managerial Law 48(6): 518-520.
Meehan, John, Meehan, Karon & Richards, Adam. 2006. Corporate social responsibility: the
3C-SR model. International Journal of Social Economics 33(5/6): 386-398.
Mehran Nejati & Azlan Amran. 2009. Corporate social responsibility and SMEs: exploratory
study on motivations from a Malaysian perspective. Business Strategy Series 10(5): 259-265.
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