(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
“How many flights do you have yearly?”, “Do you shut down the electrical instruments
completely, or stand-by?” etc.
Nature Alone : Serdar Kilic indicate the ways of surviving alone in the nature. The program
aimed to investigate whether the nature is dominating the human or vice versa. This was
introduced as the exam of the human with nature. How to find food and drinking water in
jungle? If clean water is unavailable, how to treat? How to light the fire? How to construct
shelter? These types of questions were answered visually during the surviving of Serdar Kilic.
Natural Documentaries : Natural documentaries often present natural habitats relatively
undisturbed by humans and stress the importance of trying to maintain these environments
over the long term. Nature is often revealed for its own beauty in these programs and narrators
provide detailed information about how these landscapes evolved over time (Holbert et al,
2003). NTV Green Screen aired over several famous documentaries which have Oscars and
some other high-prestige rewards. Among these are The Cove, Food Inc., Life etc.
Ecoists on Work : The famous names in Turkey gave messages on food and biodiversity
theme in order to “save the world”. These were the short programs like thesers. The famous
people point out different subjects shortly in an amuzing way.
Green Tips : This was the short program continued from last year. The tips were given
together with their differences in daily life. The program also indicated that many
environmental problems are not solutionless. Some of the tips were: boil the water in the pot
by closing its cover; shut down the television from the power button, not from remote sensor;
check the air pressure of the tires etc.
4. The Contribution of NTV Green Screen on Engineering Works For Environmental
Issues
NTV aired over at least two programs a day and at least one of them was on prime-time
during the 2010 summer season. This keeps the viewer on fresh about the environmental
issues and increase the awareness and attitudes. The four of eleven programs, namely Green
Journalist, Mr Green, While You are Sleeping, and Green Tips, were directly related to the
engineering works. The scopes of these programs include the subjects that engineers try to
proclaim, and to generate awareness, opinion and behavior. The selected main subjects are
also those having the highest percentages in Figures 1 and 2. Green Journalist and Mr Green
were much more related programs to engineering works. Especially in Mr Green engineers
and scientists were hosted and their knowledge was consulted. This provided the engieers
oportunity to make their knowledge and voices heard.
Another four programs, namely The Earth Notes, Tuncel and His Pals, Nature Alone and
Ecoists on Work, were indirectly include the engineering works and engineers’ messages
about environmental issues. The programmers pointed out some critical environmental issues
in an indirect manner and the viewer perceived the message by finding himself in the real-life
examples. This increased the awareness and attitude.
In all the programs, public opinion, awareness, attitudes and behaviors were heeded, as well
as the contribution of the programs to increase these. To achieve this increase, extensive feedbacks
were collected. The type and effect of feed-back will be discussed later.
479