(Person) Percentage - Sabanci University Research Database

The Asian Media & Mass Communication Conference 2010 Osaka, Japan
Overseas resources development
Research Analysis
Taiwanese local public relations company's competition advantage is the
familiarity with the local culture, and combing with local government, media,
industrial relations and accumulating the experience of person network resource. It
can simply be divided into three main resources which are localization services,
public relations expertise and industry expertise.
Local services refer to the understanding of local cultural for public relations
companies, and familiarity with the market dynamics, government policy, industry
management. It provides a best service according to the local advantage.
One of the advantages, public relations expertise, is what every public relations
companies should have. It includes public relations expertise, industry knowledge,
logic knowledge and social systems knowledge. Properly using this knowledge and
constantly enriching the profile of the expertise can enhance its market position and
maintain the image of public relation professional.
As to the industry expertise, when public relations practitioners who have
established public relations knowledge but without enough experiences, they cannot
bring sufficient benefits to customers. They put themselves into the industry and
combine the public relations knowledge with industry expertise. Then, they can
acquire more public relations values and achieve their goal more accurately.
"... In Taiwan, we have the three critical success factors. During the time we
operated in China, perhaps we lack the experiences for localization services, but in
public relations expertise and industry expertise, what we have is much better than
other competitors. This is our advantage. Moreover, we enforce the training of local
public relations staff to make up for resources that we are not well." (Elite Public
Relations Consultants Group CEO ST ,Yan)
Public relations agents are the industry of people. They must be people-centered.
Providing services and responding questions by people. Public relations and people
can’t be separated, so Elite Public Relations emphasized the company's resources and
advantageous from the people the company trained. Not every public relations
company can train their own staffs since the beginning. Except fulfilling the training
of local public relations staff in Taiwan.
Elite Public Relations has a set of advantages in this part, leading to developing
a competition strategy in overseas development successful.
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