(Person) Percentage - Sabanci University Research Database

More documents

Recommendations

Info

The Asian Media & Mass Communication Conference 2010 Osaka, Japan MediAsia 2010 Conference, Osaka, Japan International Conference on the theme ‘Brave New World’ Theme: Brave New World: Globalization and Internationalization Paper: Mass Communication, Society and Globalization Author: Dr.B.K. Ravi, M.A., M.S., Ph.D., Associate Professor, Dept. of Communication, Bangalore <strong>University</strong>, Bangalore, India. E-mail: bkravibu@gmail.com, cell: +919448271938, Office: Prasanna Kumar Block, Palace Road, Bangalore- 560 009, Ph: 9180-22961992 TRIBUTES TO 20 TH CENTURY MASS COMMUNICATORS Who dared to be different, faced the constraints head-on In the early part of the century, the contributions of Paul Lazarsfeld, M.K.Gandhi and similar communicators made a difference towards the way people wanted the communicated messages. Mid way, the mass communication perspectives by Robert Hutchinson, Wilbur Schramm, Osgood and such other social scientists shaped the ways and means of media messages. While Hitler used the propaganda tool, Churchill and other communicators influenced the very style of media functioning in their own way. In the second half of the century, great social scientists and communication analysts Everett M Rogers, Marshal McLuhan, Daniel Lerner and such others redefined the ways and means of mass communication and practices of mass media. If a talent like Ameen Sayani whose voice over Radio Ceylon could be appealing to audience sections in Russia, the power of a media- i.e., radio, is worthily notable. In the era of cultural imperialism & media hegemony [1975-90s], the impact on society from mass communication was not by individuals but through organizations. The advanced news agencies dictated news perspectives of the Less Developed Countries [LDCs]. The McBride’s Commission report made significant contributions to the way media should function. Skewed braveness is seen when James Bond Movies resulted in a virtual blunder as it induced psychological terrorism in the have-nots, more in the Asian region. The propaganda agenda by BBC & CNN made the situation of media practices aggressive as it was negative approach, mere branding of organizations compromising on broader health of media existence. Later, communicator Thomas Friedman [book- World is Flat] influenced both the mass media professionals and the audiences alike. At the onset of globalization, media moghuls like Rupert Murdoch, Ted Turner, organizations like the Time-Warners, etc. almost completely usurped the media scene making it more and more monopolistic, less and less pragmatic towards the intended goals of real globalization. The 21 st Century trends in mass communicators point to more monopolistic practices with cross-media and pan-profession ownerships. Investors into media cut across from any other mega profession without awareness and concern for society and communicative aspects. 1 Conflicts in braveness of the new world 273
The Asian Media & Mass Communication Conference 2010 Osaka, Japan “The greatest social crisis has been seen in countries that are on top rungs of globalization. The number of workers without medical coverage, non-unionized workers and temporary or part-time workers with very little or no social benefits is highest in the US, followed by the UK. Argentina and Brazil have high unemployment rates of 18% and 15% respectively, a result of globalization of their economies. A similar process can be seen in Eastern Europe, where living standards have fallen by as high as 30-80% since the transition to neo-liberalism began in 1980s. Mexico has seen a fall of 30% in incomes during the same period. In almost all nations, a parallel development occurred making the rich richer and the poor poorer. Wealth began to concentrate in the hands of a few, creating gross inequality and reduction in the purchasing power of the common man.” 2 The story of LDCs is slightly different. Understanding of the terms Globalization and Internationalization, by majority of the nations, particularly among the LDCs has taken a beating just because it was conceptualized and mooted primarily by the interests of the advanced and developed nations. It is interpreted as Americanization, Westernization, meant for the interest of the few, not comprehensive or not futuristic, and so on. Hence, there is absolute need for demystifying the terms and their full meaning in the actual socio-cultural contexts. Literature reviewed Efforts to conceptualize internationalization through media adaptations The media models propounded by the westerners failed to attract the LDCs, only to see them as not applicable. Ex:- Daniel Lerner’s urbanization model and such other Linear models. However, some later non-linear models of mass communication were applicable to the LDCs as pro-development tool. Eg:- Westley McLean’s model. In later 20 th Century, the NAM, G5 and G-8 countries influenced and almost usurped the media agenda. In spite of technologies made accessible to the LDCs, it was not to rule out the spy satellites with latest transponders disseminating most wanted information only to selected countries. This continued to maintain gaps in development between the countries. The role of International Telecommunication Union in permitting launching of satellites onto the specific orbits with latest technologies and its repercussions on the LDCs is still under question. But most advanced nations use satellites to dump information into developing or LDCs to keep them diverted from the wanted information and maintain confusion while priority information are conserved and confined among those advanced nations as a national agenda. In the guise of information explosion, some international vested interests are purposefully creating information pollution. The satellite TV & globalization influences 1959-1975: It was after the successful SITE experiment that the activities of television were increased, especially with the rechristening of Indian monopolistic TV station ‘Doordarshan’. There is a need to increase LPTs even to date as to reach to the rural lots. There was invasion from the skies by the Television media onto Indian soil in 1980’s with proliferating LPTs and HPTs, till then, there was no up-linking from the land. 274
Page 2 and 3:
The 1 st Asian Conference on Media
Page 5 and 6:
Contents
Page 7 and 8:
The Asian Conference on Media and M
Page 9 and 10:
Page 11 and 12:
Page 13 and 14:
Page 15 and 16:
Page 17 and 18:
Page 19 and 20:
Page 21 and 22:
Page 23 and 24:
Page 25 and 26:
The Asian Media & Mass Communicatio
Page 27 and 28:
Page 29 and 30:
Page 31 and 32:
Page 33 and 34:
Page 35 and 36:
Page 37 and 38:
Page 39 and 40:
Page 41 and 42:
Page 43 and 44:
Page 45 and 46:
Page 47 and 48:
Page 49 and 50:
Page 51 and 52:
Page 53 and 54:
Page 55 and 56:
Page 57 and 58:
Page 59 and 60:
Page 61 and 62:
Page 63 and 64:
Page 65 and 66:
Page 67 and 68:
Page 69 and 70:
Page 71 and 72:
Page 73 and 74:
Page 75 and 76:
Page 77 and 78:
Page 79 and 80:
Page 81 and 82:
Page 83 and 84:
Page 85 and 86:
Page 87 and 88:
Page 89 and 90:
Page 91 and 92:
Page 93 and 94:
Page 95 and 96:
Page 97 and 98:
Page 99 and 100:
Page 101 and 102:
Page 103 and 104:
Page 105 and 106:
Page 107 and 108:
Page 109 and 110:
Page 111 and 112:
Page 113 and 114:
Page 115 and 116:
Page 117 and 118:
Page 119 and 120:
Page 121 and 122:
Page 123 and 124:
Page 125 and 126:
Page 127 and 128:
Page 129 and 130:
Page 131 and 132:
Page 133:
Page 136 and 137:
Page 138 and 139:
Page 140 and 141:
Page 142 and 143:
Page 144 and 145:
Page 146 and 147:
Page 148 and 149:
Page 150 and 151:
Page 152 and 153:
Page 154 and 155:
Page 156 and 157:
Page 158 and 159:
Page 160 and 161:
Page 162 and 163:
Page 164 and 165:
Page 166 and 167:
Page 168 and 169:
Page 170 and 171:
Page 172 and 173:
Page 174 and 175:
Page 176 and 177:
Page 178 and 179:
Page 180 and 181:
Page 182 and 183:
Page 184 and 185:
Page 186 and 187:
Page 188 and 189:
Page 190 and 191:
Page 192 and 193:
Page 194 and 195:
Page 196 and 197:
Page 198 and 199:
Page 200 and 201:
Page 202 and 203:
Page 204 and 205:
Page 206 and 207:
Page 208 and 209:
Page 210 and 211:
Page 212:
Page 216 and 217:
Page 218 and 219:
Page 220 and 221:
Page 222 and 223:
Page 224 and 225:
Page 226 and 227:
Page 228 and 229:
Page 230 and 231:
Page 232 and 233:
Page 234 and 235:
Page 236 and 237:
Page 238 and 239:
Page 240 and 241:
Page 242 and 243:
Page 244 and 245:
Page 246 and 247: The Asian Media & Mass Communicatio
Page 276: The Asian Media & Mass Communicatio
Page 347 and 348:
Page 349 and 350:
Page 351 and 352:
Page 353 and 354:
Page 355 and 356:
Page 357 and 358:
Page 359 and 360:
Page 361 and 362:
Page 363 and 364:
Page 365 and 366:
Page 367 and 368:
Page 369 and 370:
Page 371 and 372:
Page 373 and 374:
Page 375 and 376:
Page 377 and 378:
Page 379 and 380:
Page 381 and 382:
Page 383 and 384:
Page 385 and 386:
Page 387 and 388:
Page 389 and 390:
Page 391 and 392:
Page 393 and 394:
Page 395 and 396:
Page 397 and 398:
Page 399 and 400:
Page 401 and 402:
Page 403 and 404:
Page 405 and 406:
Page 407 and 408:
Page 409 and 410:
Page 411:
Page 415 and 416:
Page 417 and 418:
Page 419 and 420:
Page 421 and 422:
Page 423 and 424:
Page 425 and 426:
Page 427 and 428:
Page 429 and 430:
Page 431 and 432:
Page 433 and 434:
Page 435 and 436:
Page 437 and 438:
Page 439 and 440:
Page 441 and 442:
Page 443 and 444:
Page 445 and 446:
Page 447 and 448:
Page 449 and 450:
Page 451 and 452:
Page 453 and 454:
Page 455 and 456:
Page 457 and 458:
Page 459 and 460:
Page 461 and 462:
Page 463 and 464:
Page 465 and 466:
Page 467 and 468:
Page 469 and 470:
Page 471 and 472:
Page 473 and 474:
Page 475 and 476:
Page 477 and 478:
Page 479 and 480:
Page 481 and 482:
Page 483 and 484:
Page 485 and 486:
Page 487 and 488:
Page 489 and 490:
Page 491 and 492:
Page 493 and 494:
Page 495 and 496:
Page 497 and 498:
Page 499 and 500:
Page 501 and 502:
Page 503 and 504:
Page 505 and 506:
Page 507 and 508:
Page 509 and 510:
Page 511 and 512:
Page 513 and 514:
Page 515 and 516:
Page 517 and 518:
Page 519 and 520:
Page 521 and 522:
Page 523 and 524:
Page 525 and 526:
Page 527 and 528:
Page 529 and 530:
Page 531 and 532:
Page 533 and 534:
Page 535 and 536:
Page 537 and 538:
Page 539 and 540:
Page 541 and 542:
Page 543:
Page 549 and 550:
Page 551 and 552:
Page 553 and 554:
Page 555 and 556:
Page 557 and 558:
Page 559 and 560:
Page 561 and 562:
Page 563 and 564:
Page 565 and 566:
Page 567 and 568:
Page 569 and 570:
Page 571 and 572:
Page 573 and 574:
Page 575 and 576:
The Asian Conference on Media & Mas
Page 577 and 578:
Page 579 and 580:
Page 581 and 582:
Page 583 and 584:
Page 585 and 586:
Page 587 and 588:
Page 589 and 590:
Page 591 and 592:
Page 593 and 594:
Page 595 and 596:
Page 597 and 598:
Page 599 and 600:
Page 601 and 602:
Page 603 and 604:
Page 605:
Page 608 and 609:
Page 610 and 611:
show all

(Person) Percentage - Sabanci University Research Database

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?