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(Person) Percentage - Sabanci University Research Database

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The Asian Media & Mass Communication Conference 2010 Osaka, Japan<br />

often influence my relation with my sources (Respondent D, female,<br />

newspaper journalist from Apple Daily).<br />

3. Convergence and journalist’s resistance<br />

For many journalists and editors working in a convergent newsroom or framework,<br />

resistance seems to be inevitable. Even those who agree that convergence is an<br />

irresistible trend for media and the news industry show certain actions of resistance to<br />

the media organizations’ policy of converging. These resistance actions are not well<br />

planned strategies but more like small tactics (De Certeau, 1984) – triggered by an<br />

instant thought and are usually unplanned. For instance, one journalist from<br />

ETtoday.com says that she does not want to show her boss her skills of using new<br />

technologies too much just in case that the management gives her too much work<br />

(Respondent H, female, journalist of ETtoday.com).<br />

The journalists’ resistance to convergence usually comes from the pressures of<br />

time and workloads. Seldom of them in my empirical investigation attributes<br />

their negative attitudes to convergence for technological learning. The<br />

journalists from the United Daily indicates that his daily work is still focusing<br />

on cover and writing stories for the newspaper, producing convergent content<br />

such as taking photos or making news clips which depends on time, news topic,<br />

and how much material he has. The journalist points out that he has to spend<br />

several hours to produce multiple content, which usually influence his normal<br />

daily workload. Some stories are presented with multimedia formats that are<br />

discarded without consideration of his work time (Respondent A, male,<br />

journalist of The United Daily).<br />

The journalist’s negative attitudes to convergence are reflected on their news reports.<br />

Some journalists merely turn their video camera on and leave it in the press<br />

conference spot, and then they go to cover other stories. For those who work under<br />

the framework of a cross-media newsroom, cross-promotion policies are contrary to<br />

some news workers’ professional codes. They tend to believe that the news should be<br />

separated from commercial information. Some journalists and editors also develop<br />

certain ‘tactics’ of avoiding the commercial cross-media promotions. For instance,<br />

one editor from ETtoday.com indicates that if he finds out that some news reports are<br />

related to the in-group business promotion, he usually updates the news with other<br />

news reports as quickly as possible. As he says<br />

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