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The Asian Media & Mass Communication Conference 2010 Osaka, Japan New program projects selecting for TV companies Sen-Kuei Liao Department of Business Management National Taipei University of Technology E-mail: skliao@ntut.edu.tw Kei-Teng Chang College of Management and Economics Kunming University of Science and Technology E-mail: kepten168@gmail.com Wan-Chun Duan College of Management and Economics Kunming University of Science and Technology E-mail: DWCKM256@263.net Kuei-Lun Chang Graduate Institute of Industrial and Business Management National Taipei University of Technology E-mail: cs821@yahoo.com.tw 517
The Asian Media & Mass Communication Conference 2010 Osaka, Japan New program projects selecting for TV companies Sen-Kuei Liao Department of Business Management National Taipei University of Technology Kei-Teng Chang College of Management and Economics Kunming University of Science and Technology Wan-Chun Duan College of Management and Economics Kunming University of Science and Technology Kuei-Lun Chang Graduate Institute of Industrial and Business Management National Taipei University of Technology Abstract Selecting new program projects plays an important role for TV companies. Balanced scorecard (BSC) which links financial and non-financial, tangible and intangible, inward and outward factors can provide an integrated viewpoint for decision makers to select optimal new program projects. This study combines BSC with analytic hierarchy process (AHP) to help Taiwanese TV company managers make better decisions in new program projects selection. Moreover, the practical application of the proposed approach is generic and also suitable to be exploited for Taiwanese TV companies. Keywords: Analytic hierarchy process; Balanced scorecard; TV industry 518
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