Writeup AP 2011-12 - Punjab State Planning Board

TM-7 Touch Screen Kiosk (50:50)
297
Outlay - Rs. 1.00 lac
10.3.27 The Department of Tourism had made a purchase of 5 touch screen kiosks from
Punjab Info-Tech., at a total cost of Rs. 10.50 lac. The 50% of this cost i.e. Rs. 5.25 lac has
already been received from Government of India. The remaining 50% i.e. Rs. 5.25 lac is to be
paid as state share. These kiosks have been installed at New Delhi, Chandigarh, Wagha Border,
Sheesh Mahal & Ajaib Ghar Patiala
10.3.28 An outlay of Rs. 5.25 lac is provided for the 11 th Five Year Plan (2007-12). No outlay
was provided in the Annual Plan 2009-10 and 2010-11. A token provision of Rs. 1.00 lakhs is
provided for the Annual Plan 2011-12.
On Going Schemes
State Funded Schemes
TM-8 Tourism Reception Centre at Amritsar through Improvement Trust,
Amritsar
Outlay - Nil
10.3.29 A tourist centre/yatri niwas and convention centre will be set up at Amritsar at
an estimated cost of Rs. 5000.00 lac. Improvement Trust, Amritsar has given 2 acres of land
for this purpose in June, 2006. Improvement Trust Amritsar is yet to transfer the additional 3
acres of land.
10.3.30 An amount of Rs. 300.00 lac as ACA was released during 2006-07 by
Government of India but could not be released. The outlay of Rs. 300.00 lac provided in the
Annual Plan 2007-08 was diverted to the Irrigation Department during 2007-08. Now this project
is to be constructed in PPP mode. No outlay was provided in the Annual Plan 2009-10 and
2010-11.
TM-9 Creation of Brand Image, publicity promotional campaign through print
and electronic media, organization of Road show and Development of
interactive Website ( TM-9 Printing of Literature and other Tourism
related material- renamed)
Outlay - Rs. 50.00 lac
10.3.31 The objective of the scheme is to promote tourism in the state through
adoption of strong publicity support. The following works would be undertaken under this
scheme:
(i) Release of advertisements in electronic print and cyber media
(ii) Publication of tourist literature, production of film videos
(iii) Distribution of literature to important travel agents and tour
operators
(iv) Participation in national international exhibitions