Writeup AP 2011-12 - Punjab State Planning Board

development of the state. The department acts as a bridge between the government and the
masses by providing feedback to the government. An outlay of Rs. 10000.00 lac is provided
for the 11 th Five Year Plan. An expenditure of Rs. 495.16 lac, Rs. 1295.68 lac and
Rs. 619.40 lac was incurred during 2007-08, 2008-09 and 2009-10 respectively. Against an
expenditure Rs. 607.70 lac incurred during 2010-11, an outlay of Rs. 1786.00 lac is provided
in the Annual Plan 2011-12. To make the best and optimum use of the mass media, it is
proposed to undertake the following programmes/schemes:-
On Going Schemes
State Funded Schemes
IP-1 Purchase and Production of Films
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Outlay - Rs. 100.00 lac
11.9.2 Films and TV are very effective media to publicize the policies, programmes
and achievements of the government. It becomes necessary to procure modern equipment
due to new technology. Films and TV media have a far reaching impact on the masses. The
department is procuring ‘News-reels’ and documentaries. Services of private TV stringers
approved by Doordarshan Kendra are also engaged at the approved rates. It is also proposed
to purchase TV cameras complete with recorder, editing and allied electronic equipment.
Apart from this, TV documentaries/tele-films are also purchased from private producers. An
outlay of Rs. 2000.00 lac is provided in the 11 th Five Year Plan. An expenditure of Rs. 74.82
lac, Rs. 84.19 lac and Rs. 82.54 lac was incurred during 2007-08, 2008-09 and 2009-10
respectively. Against an expenditure of Rs. 38.27 lac incurred during 2010-11, an outlay of
Rs. 100.00 lac is provided in the Annual Plan 2011-12.
IP-2 Display Advertisement
Outlay - Rs. 1000.00 lac
11.9.3 Funds under this scheme are provided to enable the Department of
Information and Public Relations to give intensive publicity through the media on various
developmental programmes and policies of the state government by issuing advertisements
through various newspapers/periodicals and journals etc. On all important occasions such as
Republic Day, Independence Day and other commemorative days, advertisements are issued.
Appeals by Governor and Chief Minister, Punjab on all important occasions are also
published. An outlay of Rs. 7500.00 lac is provided for 11 th Five Year Plan. An
expenditure of Rs. 418.00 lac, Rs. 1211.15 lac and Rs. 495.12 lac was incurred during 2007-