College Catalog Cover Design 2 - Pima Community College

MGT 276 Human Resources
3 cr. hrs. 3 periods (3 lec.)
Practical aspects of personnel management and support. Includes roles and concepts, acquiring human resources,
administering the personnel program, developing employee potential, maintaining the workforce, and future outlook for
personnel management.
Recommendation: Completion of BUS 100 before enrolling in this course.
Offered: Spring.
MGT 280 Business Organization and Management
3 cr. hrs. 3 periods (3 lec.)
Overview of the functions performed and issues faced by managers in business. Includes managers and management, the
managerial environment, planning and decision support systems, project management, managerial control, and
leadership. Also includes motivation and performance, control, and creating and sustaining high performance teams.
Recommendation: Completion of BUS 100 and any other MGT course before enrolling in this course.
Offered: Fall, Spring, Summer.
MGT 284 Health Care Management
3 cr. hrs. 3 periods (3 lec.)
An overview of health care management to prepare supervisors and middle managers. Includes health care regulations,
finance and related business issues, communication among the health care team members, supervision of staff, and
planning and evaluating patient care management systems.
Recommendation: Completion of HCA 154 before enrolling in this course for students with no experience in the Health
Care field.
Offered: May not be offered this year, check class schedule.
Marketing
For courses numbered 098, 198, 298, see “Topic Courses” on page 292
MKT 100 Customer Service Skills
3 cr. hrs. 3 periods (3 lec.)
Overview of the behavior exhibited by successful customer service professionals featuring simulated business settings.
Includes conventional behaviors of the workplace, professional communication in the customer service setting, grooming
and clothing for a business setting, telephone and email service, effective answers to sales questions, punctuality and the
work ethic, professionalism in the workplace, basic qualitative activities, behavior with co-workers, customer service
challenges, exceptional customer service, and career advancement strategies in customer service.
Offered: Spring.
MKT 111 Principles of Marketing
3 cr. hrs. 3 periods (3 lec.)
Introduction to marketing principles and strategies. Includes developing a preliminary marketing plan, product strategy,
pricing strategy, distribution of products/services, promotional strategies, relating the classification of consumer goods
with the elements of the marketing mix, and the global marketplace.
Offered: Fall, Spring, Summer.
MKT 113 Salesmanship
3 cr. hrs. 3 periods (3 lec.)
Basic principles and techniques of selling and their practical application. Includes selling as a profession, preparation for
relationship selling, the selling process, and planning and managing a sales territory.
Offered: May not be offered this year, check class schedule.
MKT 125 Advertising
3 cr. hrs. 3 periods (3 lec.)
Advertising principles and concepts as applied in a business setting. Includes advertising perspectives, developing
marketing and advertising strategies, creating advertisements and commercials, and advertising media mix.
Offered: Spring.
MANAGEMENT — MARKETING
MKT 139 Retailing
3 cr. hrs. 3 periods (3 lec.)
Business activities of selling goods and services to final customers. Includes overview of the industry of retailing,
environmental framework, consumer demographics and behavior, retail outlet characteristics, the retailing mix, retail
information and control systems, the changing nature of retailing, and retailing careers.
Offered: Fall, Spring.
Pima Community College Catalog 2011/2012 492