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Social media marketing as the new paradigm…155ing on the principal marketing strategy of integral character that apart fromcommunication process includes advertising and branding tactics.THE 6 SPHERES OF SOCIAL MEDIA MARKETINGMarketing/Advertising/BrandingRelationship BuildingConversion Optimization, Email,Copywriting, Offline Sales Process1. Universe- All prospect2. Engage- Who areyou?3. Your List- Qualifiedprospects4. Your Site- What do youoffers?5. Pre-convert- Im Interested6. Convert- I'll take it.. BEYOND:SEO, PPC,TweetROI,Twitterhawk,@reply nonfollowersbytopicsENGAGEMENTCommentes onFB/videos/Blogs,video views,wigets installs,@repliesSM LIST: RSSsubscribers, FB,fans, friends,Twitter followersSITE: WebsiteTraffic, Links tosite(PRE)CONVERSIONS: Leads,Entries, HouseEmail ListSales, Donations,SignaturesFig. 1. Integrated model of social media marketingSource: Instituto de Community Manager (2012) after: Brian Carter and Fuel Interactive (2009);http://www.searchenginepeople.com/blog/the-6-spheres-of-social-media-marketing.htmlmarketing.html.While performing the strategy included into an integral model of SMMmarketing, it is convenient to remember that the Social Media users are becomingfans to those companies that perform the value of transparency and manageto contribute with the relevant content and are able to listen and respond to theneeds of its clients. Although, the advertising is one of the commonly used tacticson Social Media platform that results in growth in visibility, it must beavoided in online social networks´ profiles. As far as the topic has been investiofthe company,simultaneously getting rather anxious about idea that social networks will betransformed in the big commercial centre. The successful SMM strategy shallmanage to attract the fans by means of interesting content, nt, generate virality thatwill populate the conversations, connect the users with the brand, develop thestronger and more efficient relation with clients and being responsive to theproblems that might arise by applying social media to clients service, creatinga reciprocal dialogue with the brand gated so far, the Social Media users are looking for “human face” community.