Zeszyt naukowy - całość

82Joanna PetrykowskaTHE PROMOTION ACTIVITIES OF PRODUCTION ENTERPRISES– RESEARCH RESULTSSummaryThe aim of this papers is to present results of the research concerning, among others, actionsand forms of the promotion in Polish enterprises, conducted by employees of the Department ofMarketing and Commerce at Nicolaus Copernicus University in 2010. The survey was conductedby a questionnaire method using a sample of 350 enterprises in Poland. For the realization of thepaper’s objective, data concerning only production enterprises was used.Translated by Joanna Petrykowska