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338Barbara KosTHE IMPORTANCE OF PERSONNELIN THE SERVICE SECTOR OF TFLSummaryDynamical changes of the environment require constant adaptation of companies to new circumstances.They also create new managing concepts and demand effective communication.Modern companies that strive to survive and compete efficiently on the market need to implementinnovative solutions and to create modern products and services meeting customers’ needs andcreating added value. Quality of offered services, efficiency and reliability of customer serviceplay important role in these efforts.Translated by Barbara Kos