EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

and collaboration around non-competing issues. Part of this effort includes its yearly Private
Brands Summit educational meetings, featuring industry speakers. FMI also commissioned Kantar
Retail to study nine areas of collaboration and suggest opportunities for FMI to take a leadership
role in education and best practices on behalf of private brands. UPDATE: FMI has scheduled its
2012 Private Brands Business Conference (Nov. 12-13) at the Hilton Rosemont Chicago O'Hare
hotel, in conjunction with the concurrent PLMA Private Label Trade Show in Rosemont, IL. FMI
plans to conduct trading partner joint business planning meetings between suppliers and
retail/wholesale companies on both days.
Procurement Contacts: Richard Jurgens, Chairman (Hy-Vee); Leslie G. Sarasin, President & CEO;
Joe McKie, VP of Private Brands
FOOD SERVICES OF AMER ICA
16100 N. 71st St. (Suite 400) Scottsdale, AZ 852546 USA
Tel: (480) 927-4000
Fax: (480) 927-4299
www.fsafood.com
Total 2010 Sales: N/A
Percentage of Sales in Exclusive Brands: N/A
Principal Business: Founded in 1972, FSA today operates out of nine distribution centers located
in seven states. The company serves 15 Midwest & western states, including California and
Alaska. FSA claims to be the sixth largest broad-line foodservice distributor, providing more than
14,000 products and specialty services. It operates with a family of privately owned companies,
serving restaurants, hotels, cruise lines, hospitals, schools, colleges, military installations,
healthcare facilities, etc. FSA, a wholly owned subsidiary of the $2.7 billion Services Group of
America, Seattle, WA, (overseeing FSA, Amerifresh produce, S&P meats, etc. FSA also is a
member of Distribution Marketing Advantage (DMA), an alliance of 14 of the largest independent
distributors in the US.
EB Identities: FSA/Signature (best in class), Elite (high quality), Pride (good quality, value brand),
Blackstone 1890 (fresh or frozen, fine quality meats), Columbia Valley Farms (dairy--cheese,
butter, eggs, ice cream, etc.), Della Vita (Italian style foods), Essentials (nonfoods--disposables,
janitorial, small wares and supply & equipment), Flying Flag Fish House (premier frozen
seafood), Food Services of America Direct (door-to-door delivery—small wares & equipment),
Heartland Baking Company (bakery items--frozen cookie dough, bread & rolls, muffins &
desserts), Lotus Garden (Asian & Oriental foods), Mandrona Market (front-of-the-house items-deli,
meats & cheeses, soups, salad dressing, gourmet coffee & cocoa), Misty Isle Cattle Company