EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

www.wholefoodsmarket.com
Total Fiscal 2011 Sales: $10.1 Billion +12%
Percentage of Sales in Exclusive Brands: 11%; Percentage of Grocery & Whole Body Sales in
Exclusive Brands: 25%+
Principal Business: Whole Foods Market (NASDAQ: WFMI) calls itself the world’s leading
natural and organic foods supermarket and, in the US, the first national “Certified Organic”
grocer. The company, which started in 1980, now operates a total of 311 stores, of which 299 are
in 38 states plus D.C., 7 in Canada and 5 Fresh & Wild stores in the United Kingdom. This
retailer, which sell 66.8% of its stock in perishables, also operates: two produce procurement
centers, four seafood processing and distribution facilities, a specialty coffee and tea procurement
and roasting operation, 10 regional distribution centers, five regional commissary kitchens, and
seven bake house facilities. Its Allegro Coffee Co. subsidiary produces specialty and organic
coffees; while its Select Fish processes and distributes seafood.
EB Identities: 365 Everyday Value, 365 Organic, Whole Foods Market (store-made and regionally
made fresh foods), and the Whole Brands family--Whole Kitchen prepackaged fresh & frozen
groceries; Whole Treat frozen desserts, cookies, and candies; Whole Catch fresh and frozen
seafood; Whole Fields produces and support items; Whole Pantry herbs, spices and condiments;
Whole Creamery cheeses; Whole Ranch prepackaged fresh and frozen meats; Whole Paws pet
foods); Allegro coffee, tea, drinking chocolate
EB skus: 2,300+
Profile: Another strong year, Whole Foods Market pushed its net income up by 39.4% to $ 342.6
million. Some 18 new stores were opened (one of them in Canada) and six stores relocated. The
company launched its Wellness Club, which offers nutrition courses, skill-building classes,
culinary classes, Supper Clubs and special events, coaching and support, etc. Members receive a
10% discount on designated healthy foods they shop in the stores. Private label share of its total
sales in grocery and nutritional product (Whole Body) keep edging upward, from 18% in fiscal
2007 to more than 25% in this period, thanks in part to the continued addition of new items.
Procurement Contacts: Betsy Foster, Vice-President of Purchasing & Distribution; Jake Fontenot,
National Grocery Buyer; Kavita Patel, Private Label Marketing Director; Chris Slick, Sr. Global
Coord. Exclusive/Store Brands; Erin Revtlyak, Store Brands Buyer
WINCO FOODS
650 North Armstrong Place, Boise, ID 83704 USA