EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Eurommadi Iberica SA, Esplugues, Spain; ESD Italia S.r.l., Segrate, Italy; and C.I.V. Superunie
B.A., Beesd, The Netherlands. The other members, each with 3.5% ownership, are: Markant
Oesterreich GmbH, Vienna, Austria; Markant Syntrade AG, Pfaeffikon, Switzerland; SuperGros
a/s, Brondby, Denmark; Tuko Logistics Osuuskunta, Kerava, Finland; Musgrave PLC, Dublin,
Ireland; Uni/Norges Gruppen AS, Oslo, Norway; Axfood Sverige AB, Stockholm, Sweden; and
Euromadiport, Lisbon, Portugal. EMD launched its first Euro-label in 1993, followed by other
brands since then. Other than these euro-labels, EMD has not managed the members’ own private
label programs, handling only A-Brand purchases. In September 2009, EMD streamlined its
structure, seeking to develop closer ties with its members, while also providing a more efficient
operation. The group was divided into two departments: Branded Products and Private Label
Products. The latter platform represented a new strategy for EMD, where it now began to
participate in the common purchase of private label products for the members’ own private label
program. The Private Label Department sources and negotiates purchasing conditions for large
quantities of goods which are, in turn, marketed by the members. This new strategy attracted
Groupe Casino to join EMD in December 2010. Casino previously had begun pooling the
purchases of its own brand products under the Casino, Monoprix, and Leader Price labels through
its EMC Distribution center. EMC Distribution S.A.S. became an EMD member as a result.
Procurement Contacts: Stephan Plass, Director, Private Label Department; Jürgen Barthelmä,
Director Branded Products
ESSELUNGA SPA
Via Giambolognal 1, Limito di Pioltello, Milano 20096 ITALY
Tel: +39 2 923671
Fax: +39 2 9267202
www.esselunga.it
Total 2011 Group Sales: $8.8 Billion (€ 6.3 Billion) +4.3%
Percentage Sales in Exclusive Brands:N/A
Principal Business: Family-owned with Bernardo Caprotti in control as founder and chairman,
Esselunga was started in 1957 in Milan as one of the first supermarket chains in Italy. Today, as a
subsidiary of Caprotti’s Supermarkets Italiani S.p.A., it operates 143 retail supermarkets and
superstores, and is among the top five retailers in Italy. Additionally, the company oversees some
30 Olimpia Beauté perfumery stores, usually located in shopping malls. The company also
operates production facilities in Milan and Florence, providing products like ice cream, bakery
items, fresh pastries, ready-to-eat meals, sauces and juices to its stores.