EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

EB Identities: Mega, SELECT, Price Leader
EB skus: 500+
Profile: In the fourth quarter, Blue Square-Israel (NYSE/TASE: BSI) took 80% interest in Dor-
Alon Energy In Israel (1988) Ltd, an operator of retail gas stations and convenience stores in the
country. Its sales of NIS 1.1 billion during the fourth quarter boosted overall company net
revenues. Company net profits, however dipped by 39.9%, depressed by financial and tax
expenses. Over the past three years, the company has expanded its Mega Bool chain and Eden
Teva Briut operation, as well as launching the Mega private label (now 10% of food retail sales).
The Mega In Town chain is earmarked to increase by 25 stores within two years. Emphasis also is
being placed on the firm’s online sales, Mega on the Internet, the development of personal care
products (now in 50 stores) and upscale ready-made foods (25 stores). Additionally, Alon
Cellular, a telecommunication arm, now on board, plans to operate as a mobile virtual network,
entering 700 company selling outlets as well as tying in with the company’s YOU customer
loyalty club.
Procurement Contacts: Shai Almog, Head of Marketing
AMERICAN EAGLE OUTFITTER, INC.
77 Hot Metal St., Pittsburg, PA 15203-2329 USA
Tel: (412) 432-3300
Fax: N/A
www.ae.com
Total Fiscal 2011 Sales: $2.9 Billion +1%
Percentage of Sales in Exclusive Brands: 100%
Principal Business: Founded in 1977, American Eagle (NYSE: AEO77) has become a leading
apparel and accessory retailer, operating 1,186 stores in the US and Canada: 929-store American
Eagle stores (catering to boys and girls ages 15 to 25), 148 aerie stores (catering to 15 to 25 yearold
school dorm age girls; 77 kids stores catering to babies up to 10 year-old children, and 28
M+O stores (discontinued as of July 2010). Additionally, the company’s online business ships to
75+ countries.