EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

fitness expert Denise Austin. The equipment falls into four categories: Fitness and Support,
Toning and Strength, Heart Healthy, and Balance and Flexibility.
Procurement Contacts: Bill Bergin, VP Health Care & Private Label; Greg Axtman, PL Category
Manager, Rite Aid Brands; Kathy Horton, Sr. Director Rite Aid Brand
RONA INC.
20 chemin du Tremblau Boucherille, Quebec J4B 8H7 CANADA
Tel: (514) 599-5100
Fax: (514) 599-5110
www.rona.ca
Tota 2010 Chainwide Sales: $5.9 Billion (C$ 6.1 Billion); Total Com pany Sales: $4.7 Billion (C$
4.8 Billion) +2.1%
Percentage of Sales in Exclusive Brands: 24%
Principal Business: RONA (established in 1939) today is Canada’s largest distributor and retailer
of hardware, renovation, and gardening products. The company serves 1,343 stores nationwide
from 17 distribution centers. There are 911 banner stores, of which 246 are corporate-owned (168
proximity outlets and 78 big box stores), 387 are non-banner distribution customers, and 45 are
commercial and professional hardware and lumber yard specialty branches and boutiques. The big
box format appears under three banners: RONA Home & Garden, RONA L’entrepôt, and Rona-
Dépôt. The five proximity banners cover: RONA, TOTEM, Reno Depot, Dick’s Lumber,
Matériau Coupal, and Studio by RONA. Dealer-owned banners are: RONA, TruServ Canada, and
Botanix. The commercial & professional specialty outlets operate under: Noble, Don Park,
Boutiques Eaudace, MPH Supply, and Better Bathrooms.
EB Identities: RONA, Uberhaus controlled brand, and Haussmann tools and garden power tools,
all better quality; Facto controlled brand and Pro-Pulse tools and garden power tools, both good
quality; and five best quality brands--X-Pert, Rona Collection, Uberhaus Design, Uberhaus Pro,
and Haussmann power tools; plus Rona Eco (453 eco-responsible products)
EB skus: 4,000+
Profile: Despite the tough economy, RONA preformed well, its net earnings up by 3.5% to C$
143.2 million. During the year, the company made these three acquisitions: TruServ Canada, a
$100 million+ distributor in Winnipeg; Don Park, Ontario, a $90 million+ distributor and