EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

operate as Galeria Kaufhof and Kaufhof and in Belgium as Galeria Inno. The Real hypermarkets
stock some 80,000 items. Franz Haniel & Cie, an international trading and services group, pushed
ownership of Metro from 19% to 34% in 2007 and now controls an asset pool formed with another
large shareholder, together overseeing 50.5% of Metro, including its group strategies. (Franz
Haniel also owns Celesio, a drugs distributor, listed in this database.) Metro also has real estate
interests.
EB Identities: Six core brands at Metro C&C --Aero (foods), Fine Food, Horeca Select (article for
professional kitchens,), Rioba, H-Line (items for hotel operations), and Sigma. At Real
hyperarkets--real,-QUALITY, real,-BIO, real, -SELECTION (premium quality foods), and TIP
(budget food and nonfood line). At Media-Saturn, two brands--’ok’ a budget range and KOENIC
high quality small and large household appliances. At Galeria Kaufhof department stores there are
24 brands, including manguum, Rover & Lakes men’s wear, Tarrington House (bedding), etc.
EB skus: 5,000+ (E)
Profile: After a strong performance in 2010, Metro has weakened since then. Its net profits for
2011 were off by 20.9% to € 7441 million. The company has looked to its own brands,
consolidating the number of brands and expanding the selections, while also sharpening its store
operations and developing new store formats. In Poland, for example, there are now 9 satellite
MAKRO Plunkt stores (each selling 2,000+ foods, beverages and non-food products in a 1,500
square meters area) with plans to roll this concept out into Bulgaria, Croatia, Romania, Serbia, and
the Ukraine. In 2011, Metro opened 37 wholesale and satellite outlets, while there were 57 new
Media-Saturn openings. Some 45 Galeria Kaufhof stores were remodeled as well. Since 2009,
Metro has focused on six core own brands in its Cash & Carry stores. During the year, those sales
rose by 2.4% to take a 15.7% share of sales in that chain. The Media-Saturn chain has just
introduced the PEAQ brand for consumer electronics sold in Austria, Belgium, Germany, Italy
and the Netherlands; while a new ISY brand for accessories appears in stores in Austria and
Germany. The Galeria Kaufhof merchandising strategy called for a complete overhaul of the
manguum own brand, while integrating other brands such as Miss H into that collection. Plans call
for this chain to reduce its own brand count fro 24 to 20 brands by the end of 2012.
UPDATE: Results for 2012 showed total sales up by only 1.2%, keeping total net sales the same at
€ 66.7 billion. When adjusted for divestments during 2012, net sales rose by 2.3%. Metro in May
sold 30 MAKRO UK stores to Booker Group (also in this database) for £ 15.8 million cash. In
November, Metro divested 91 Real hypermarkets in four eastern European countries (Poland,
Romania, Russia and Ukraine) selling them to Auchan of France (also in this database). Auchan
already operates 98 stores in these markets. In December, Metro’s 34 Saturn outlets in France
were sold to HTM Group. Plans to sell Galeria Kaufhof were suspended in January 2012 because
of market conditions. In January 2013, Metro disclosed plans to end its consumer electronic plans
in China.
Procurement Contacts: Heike Fastenrath, International Coordinator (Metro C&C International,
Dusseldorf) Tel: +49-211-9690
METRO INC.
11011 Maurice-Duplessis Blvd., Montreal, Quebec H1C 1V6, CANADA