EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

EB skus: N/A
Profile: On July 4, 2009, the company celebrated its 30th anniversary. The financial crisis in 2009
helped AutoZone’s business, since fewer new vehicles were being purchased, as consumers
looked to upkeep of their older vehicles. Its profits continue with net income at $848.9 million, up
14.9% for the year. Some 188 new stores were added, while two outlets closed. Reports indicate
that this retailer is now building its private label selection.
Procurement Contacts: James Shea, Exec. VP, Merchandising, Marketing, Supply Chain
AXFOOD AB
Hemvarnsgatan 9, 171 78 Solna, SWEDEN
Tel: +46 8-553-99-000
Fax: +46 8-730-26-89
www.axfood.se
Total 2010 Retail Business Sales: $5.4 Billion (SEK 34.3 Billion) +5.8%
Percentage of Sales in Exclusive Brands: N/A
Principal Business: Axfood, publicly held, is Sweden’s second largest retailer, holding a 20%
market share in food retailing. The company owns 230 stores, including 119 Willys (plus 41
Willys Hema licensed) discount stores, 65 Hemkop supermarkets (plus 82 franchised), and 5
PrisXtra discount outlets. Axfood, operator of eight distribution centers, serves some 840
independent retailers under the Handlarn and Tempo banners with 19 stores).
EB Identities: Garant (mido-range groceries), Garant Ekoglogiska varev (valueo-added organic
certified), Willys (mid-range groceries), Hemmkop (mid-range groceries), aware (Fairtrade
certified), func fixa (batteries, light bulbs, etc.)
EB skus: N/A
Profile: Axfood has set a goal of 25% of its sales in private label; this period, the retailer reached
22%. Profits are its motive, having set a goal of 4% operating margin. In 2010, it was a 3.5%
margin. In September 2008, the Garant Ekologisika organic range was introduced and a year later
extended under the Garant brand into other categories. In 2011, a Garant Saklart (Guarantor Sure)