EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Total 2010 Sales: $11.6 Billion (€ 8.7 Billion) +18.8%; Retail Sales in Portugal: $5.2 Billion (€
3.9 Billion) +9.3%; Sales in Poland: $6.4 Billion (€ 4.8 Billion) +29.1%;
Manufacturing/Foodservice/Other Sales: $313.9 Million (€ 236 Million) -0.8%
Percentage of Total Sales in Own Label/Exclusive Brands: 50% (E)--56% in Biedronka and 34%
(excluding specialty produce) in Pingo Doce
Principal Business: Jerónimo Martins is a market leader in Portugal. In total, the retailer oversees
2,051 stores, of which 1,649 are in Poland and 402 operate in Portugal. This breaks down to 1,649
Biedronka (Ladybug) limited assortment food stores in Poland; and in Portugal, 340 Pingo Doce
supermarkets, 9 Feira Noa hypermarkets, and 38 Recheio cash & carry stores. The company also
operates 15 Pingo Doce supermarkets, 1 Recheio C&C in Madeira, the Portuguese archipelago.
Additionally, there are two foodservice platforms in Portugal and one in Madeira. As a Group, this
company also has invested in related businesses, such as: New Code for adult and children
clothing, the Electric Co for electrical appliances, GET for books, music, electronics and
telecommunications, and Bem-Estar stores plus restaurants and take away No Sito do Costume
operations in Pingo Doce Stores in addition to a network of petrol stations. 25 Hussel chocolate
and confectionary stores, 26 kiosks and coffee shops, 34 Olá ice cream parlours (5 others
franchised), and various restaurant concepts, in addition to handling franchised operations such as
Ben & Jerry’s ice cream shops within Portugal. In Poland, the company in partnership with
Associação National Pharmacy Association operates 24 Apteka Na Zdrome pharmacies. Jerónimo
Martins holds 45% interest in two manufacturing/processing operations: Unilever Jerónima
Martins (a market leader in branded margarine, iced tea, ice cream, washing detergents, etc.) and
in Gallo Worldwide Lda (branded olive oil and seed oil sold in Portugal and Brazil). The company
is traded on the Euronext Lisbon Exchange.
EB Identities: Pingo Doce, Ultra Pro (detergents and cleaning products), ActivPet (pet food), Feira
Nova, New Code (textiles), Electric Co. (electrical goods). At Recheio stores: Materchef,
Gourmes, Amanhecer
EB skus: 650+
Profile: While the grass may look greener on the other side of the fence, for Jerónimo Martins, the
‘grass’ in Poland definitely projects a deep hew of green, meaning growth potential. Biedronka
store sales jumped by 29.7% for the year to € 4.8 billion. That chain stocks 56% of its sales in
exclusive brands. Some 62.4% of the company’s investment funds went to its operations in
Poland. And no wonder: Portugal still faces a social and economic crisis, where unemployment
rose to 10%+, an historic high. Pingo Doce’s 2010 sales, at € 2.5 billion, dipped by 13.8%). For
2010, the company opened only seven new Pingo Doce stores, while refurbishing another 25
outlets, and only three new Recheio outlets. The Pingo Doce chain is fighting back via its private
brand program, where 191 new products were introduced. Excluding specialty perishables, private
brand represent 38% of Pingo Doce’s total sales. That was no way to celebrate Pingo Doce’s
30th anniversary; in Poland, where the Biedronka chain, now in its 15th year, opened 197 stores
plus two new distribution centers.
Procurement Contacts: N/A