EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

REWEHANDELS GRUPPE
Domstrasse 20, 50668 Köln, GERMANY
Tel: +49 221-149-1050
Fax: +49 211-138-898
www.rewe-group.com/en
Total 2010 Turnover (excluding VAT): $70.5 Billion (€ 53 Billion) +3.9%; Trading Sales in
Germany: $58.5 Billion (€ 36.5 Billion) +4.2%
Percentage Sales in Exclusive Brands: 20% (E)
Principal Business: Rewe, established in 1927, is a cooperative group out of which 1,200
independent retailers form its base. The group represents the second largest food seller in
Germany and the third largest food trading company in Europe. Rewe oversees a total of 15,571
stores, including supermarkets, discount stores, self-service stores, specialist stores, and DIY
stores, across 16 European countries—Germany hosting 10,899 outlets, the remaining 9,328 stores
in mostly Central and Eastern European countries: Italy, Austria, Hungary, the Czech Republic,
Romania, Bulgaria, and Russia. Excluding independent retailer sales (6,132 stores of which 5,592
are in Germany) or at-equity investments, Rewe reported 2010 revenues of € 38.9 billion +3.2%.
Those sales divide into five business segments: 1,827 national full-range stores (€ 14.5 billion
+6.5%), 3,668 discount stores (€ 10.3 billion +0.3%), 3,067 international full range stores (€ 9.1
billion +1.2%), 400+ national specialist stores (€ 2.5 billion +5.6%), and 50% stake (with partner
Atlas Reiseburo GmbH) in travel and tourism business (€ 4.3 billion +0.2%). Its supermarkets and
hypermarkets operate under the store banners, REWE, REWE CENTER, REWE CITY, toom and
BILLA. The discounter PENNY appears in six countries: Germany, Italy, Hungary, the Czech
Republic, Romania, and Bulgaria. Under specialty stores, Rewe operates: toom Baumarkt DIY
stores (toom Baumarkt and B1 Discount Baumarkt) and the consumer electronics stores of
ProMarkt. Other store banners also are part of the Group: Merkur, ADEG, Bien, all in Austria; IKI
supermarkets in Latvia and Lithuania; BIPA (drugstores), TEMMA (organic foods), etc. There are
some 15-store banners in the Rewe Group. Additionally, the Group operates two production firms
in Frankfurt: Glocken Bäckerei bakery (producing self-service baked goods, including private
label products for Rewe and Penny stores), and Wilhelm Brandenburg butcher shop (meats,
sausage, cheese and salad specialties for Rewe, Penny and toom outlets). Rewe’s business-tobusiness
operation, oHG Fegro/Selgros Gesellschaft für Großhandel mbH & company include its
cash-and-carry and foodservice subsidiaries.
EB Identities: Rewe, Rewe Bio (organic foods), Rewe Feine Welt (Fine World--fresh & ambient
foods), Feine Kust (exquisite specialty foods); toom Tex (textiles, electronics); Ja! (entry level
products); Genius (enironmentally friendly paints and lacquers), and Penny Market brands—
Naturgut (organic foods), Granola (cereals), Paradiso (fruit juices), Louis d’Or (milk products),
Yes! Na B!O, turally (Si!, Ja!, etc.), JaNaturlich (organic), Quality Line, Clever, Billa, Chef Menu,
Honneurs (Rewe- Groserbraucher- Service premium brand), etc.