EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

4-1-1, Minatojima Nakamachi, Chuo-ku, Kobe 650-0046, JAPAN
Tel: +81 (078) 302- 5001
Fax: +81 3-3433-9226
www.daiei.co.jp
Total Fiscal 2011 Revenues: $10.2 Billion +3.1%
Percentage of Sales in Exclusive Brands: 10% (E)
Principal Business: From 2002-05, Daiei, Japan’s third largest retailer, has been bailed out three
times, the latest a government packaged (covering waivers, share writedowns and companysponsored
funds) totaling ¥ 707 billion ($ 6.5 billion). It has been a humbling experience, closing
or divesting numerous outlets in its different chains (almost 2,000): Printemps general
merchandise stores, Maruetsu supermarkets, discount stores, Lawson convenience stores,
department stores, and clothing/sundry goods specialty stores. Daiei also has had belt-tightening in
its other businesses, mostly in services (dining out, hotel, and leisure). Daiei also has been
involved in the development of stores, real estate, and management development and financing.
The company operates about 1,000 stores under different identities as well: Jujiya department
stores/specialty shops, Seifu supermarkets, Hokkaido Supermarket Daiei, Kyushu Supermarket
Daiei, Big-A limited assortment discount stores, Bonte bread stores, and so on.
EB Identities: Savings (value-priced foods and nonfood products without frills), Captain Cook
(high-quality foods), Livnee (home decor products), Livnee Home Style Series (interior
coordinated home furnishings), Coltine (price-oriented goods), Helene (powder spray), SALiV
(tableware), Qualite Prix (umbrellas), AMPM (clothing and accessories), Red Woods (t-shirts,
jeans), Daily Use, Christy, Kuramai (rice grown with few pesticides or fertilizer), Hokahoka
(underwear).
EB skus: N/A
Profile: Daiei continues to improve its operations, after reporting its sales below the 1 trillion yen
mark for the first time in 30+ years. Marubeni (a Japanese trading company) and AEON (listed in
this database) together now control about 50% of Daiei and through their management suppport
have helped Daiei regain market share. Also, AEON’s TopValue private label products are now
sold by Daiei stores. In this fiscal period, only two stores were opened; but plans call for more
than 20 new stores, most of them discount outlets, to open in fiscal 2012. The economic
depression in Japan and consumer cutbacks in spending continue to slow Daiei’s recovery
progress.
Procurement Contacts: N/A