EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Procurement Contacts: Etrienne van Roie, International Trade Manager; Philippe, Brunelli, VP
International Product Exchange; Dirk Van Den Berghe, Senior VP Strategy
DICK'S SPORTING GOODS, INC.
345 Court St., Coraopolis, PA 15108 USA
Tel: (724) 273-3400
Fax: N/A
www.dickssportinggoods.com
Total 2011 Sales; $5.2 Billion +7%
Percentage of Sales in Exclusive Brands: N/A
Principal Business: Incorporated in 1948, this specialty sporting goods retailer recently, both
organically and via acquisitions, has enjoyed significant growth, pushing its store count from 294
in fiscal 2006 up to 561 in fiscal 2011. Its goal: 900 locations in the US. There are 480 Dick’s
stores (approximately 50,000 square feet average) in 48 states and 81 Golf Galaxy stores (13,000
to 18,000 square feet) in 30 states. The larger stores stock a full range of products, mostly brand
name equipment (52% of sales), apparel (29%) and footwear (19%). The Golf Galaxy shops are
more interactive, featuring artificial bent grass putting greens, golf simulators, and the like.
EB Identities: Slazenger, Maxfili, Field & Stream (camping, hunting, fishing), adidas (only
baseball), Koppen, Fitness Gear, Walter Hagen, Nishiki, Reebok, Louisille Slugger (hosiery), etc.
EB skus: N/A
Profile: Despite the weakened U.S. economy, Dick’s (NYSE: DKS) overall enjoyed a 45% gain in
net income to $263.9 million. Some 36 Dick’s stores were opened during the year. Its success has
encouraged a strategy of more “private label,” development, which Dick’s manages primarily
through licensing agreement on an exclusive basis. Its Dick’s chain sales were up by 0.8%, Golf
Galaxy up by 4.3%, and e-commerce sales ahead by 36.4%. In April 2012, the company
purchased outright the intellectual property rights to the Top-Flite golf brand from Callaway Golf
Company. Also, Dick’s that same month signed a strategic partnership with JJB Sports plc,
Wigan, England--a sporting goods chain of 185 stores in the United Kingdom and Ireland. JJB
was hit hard in its fiscal 2011 year with the credit squeeze and weak employment numbers in the
UK. Its revenues slipped by 21.7% to £ 284.2 million, while it reported an operating loss of £
103.5 million. Coming to the rescue, Dick’s has invested some $ 32 million in JJB. The latter
merchandises about 6.7% of its sales in own brand products.