EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

products. UPDATE: Lately, Morrisons has been house-cleaning its own brand lines, including
brands acquired in its takeover of Safeway Plc in March 2004. The latters Eat Smart line was
replaced in May 2012 with the NuMe healthy eating range, consisting of some 315 healthy food
choices (chilled, frozen, and ambient products). In September 2012, the company replaced The
Best premium range (also from Safeway) with the new M Signature brand, comprised of some 700
items. This new brand drops the dark green design of the latter for a "more ornate look and feel,"
including an embossed design with colors: pinks, greens and purples on the ambient product
packaging and more hues on the fresh products. Morrisons in October 2011 introduced M Kitchen,
a range of ready meals, and earlier replaced its M Value range with the new M Saver identity.
Procurement Contacts: Belinda Youngs, Private Brand Director; Eleanor Scott, Simon Mitchell
WOMEN IMPACTING STORE BRAND EXCELLENCE
627 South Dorchester Ave., Wheaton, IL 60187 USA
Tel: (630) 857-4422
Fax: N/A
www.wommeninstorebrands.com
Total Sales: N/A
Percentage of Sales in Exclusive Brands: N/A
Principal Business: WISE was formally organized at the 2012 PLMA Chicago Trade show in
November 2012, as a non-profit professional development organization within the store brands
industry. Created and led by women in that industry, its membership includes women and men
active as manufacturers, retailers, brokers, consultants, and suppliers. Its goal: to develop and
advance women leaders across the store brands industry, serving as a platform and resource to
influence and accelerate leadership diversity. Its plans call for offering educational opportunities,
coordinating business-networking events, and advocating informal mentorship for its members.
EB Identities: N/A
EB skus: N/A
Profile: N/A
Procurement Contacts: Peggy Davies, Chairperson