EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

www.publix.com
Total 2011 Sales: $26.9 Billion +7.3%
Percentage of Sales in Exclusive Brands: 23% (E)
Principal Business: Publix, founded in 1930, today is the largest employee-owned US supermarket
chain, operating 1,046 supermarkets (ranging between 28,000 to 61,000 square feet) in five states:
mostly in Florida, as well as Georgia, South Carolina, Alabama, and Tennessee. The company has
eight distribution centers and operates manufacturing facilities in five locations, producing diary,
bakery, fresh foods, and deli items. Additionally, Publix operates 10 Pix convenience stores and
73 liquor stores in Florida. Publix’s majority ownership in 41 Crispers restaurants in Florida sold
in 2011.
EB Identities: Publix, Publix Premium, Breakfast Club, Dairy Fresh, GreenWise (100% natural
products), GreenWise Market, Sabor (Hispanic foods)
EB skus: 1,500+
Profile: Besides the extra week in 2011, more new stores--29 opened---helped Publix edge ahead
this year. Against this, Publix closed 17 stores. Net earnings registered another healthy advance,
up by 11.5% to $ 1.5 billion for the year. The chain has two new specialty brands, Sabor Hispanic
foods and GreenWise natural foods, the latter developed from its GreenWise department concept
in most of its stores. These products, carrying the USDA organic seal, cover such categories as:
canned vegetables, dairy, juice, and paper goods. This retailer also has opened at least two Publix
Sabor stores, featuring products from the Caribbean, Central and South America, all targeted to
Hispanic consumers.
Procurement Contacts: Dave Bornmann, VP of Purchasing; David Bridges, VP of Fresh Product;
Steve Kintz, Manager, Store Brand Business Development; James Lebinsky, Vice-President of
Purchasing; Mark Irby, VP Marketing; Connie DuBois, private label specialist
QUALITY ASSURANCE ASSOCIATION (QAA)
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