EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Fax: +41 44-277-2525
www.migros.ch
Total 2011 Consolidated Sales: $ 22.2 Billion (CHF 24.9 Billion) -0.7%; Co-op Retailing Sales:
$13.6 Billion (CHF 15.3 Billion) -2.5% Commerce Retail Sales: $ 5.7 Billon (CHF 6.4 Billion) +
5%; Industry/Manufacturing & Wholesaling Sales: $4.5 Billon (CHF 5.1 Billion) +0%; Travel
Sales: $1.2 Billion (CHF 1.4 Billion) - 6.4%
Percentage of Co-Op Retail Sales in Exclusive Brands: 90%
Principal Business: Migros is a consumer cooperative (10 independent regional cooperatives),
representing 2,091,188 (+0.2%) members and overseeing 13,623 locations
(mostly in Switzerland). Its business divides into five segments: 10 regional (independent) co-ops
overseeing 623 locations (supermarkets, hypermarkets, wholesale operations, catering, specialist
markets, leisure, Club schools, and services); Commerce (six retail chains—see below); 14
manufacturing/processing companies in Switzerland, three foreign enterprises, and two
wholesalers (Scana Lebensmittel AG and Merat AG) under Industry & Wholesale; Financial
Services (Migros Bank), Travel tour operators/travel agents and services via the Hotelplan Group;
plus other business activities. The Industry & Wholesale operation is listed separated as Migros
Industry in this database, manufacturers section. Migros Co-op Retailing and Commerce segments
are its core business. Commerce includes: the 764-store Denner discount chain, Herren Globus
warehouse stores for men’s wear, Interio furniture stores, the Le Shop internet retail store,
ExLibris for entertainment media, Office World l& IBA for office equipment, and Migrol and
Migrolino heating/fuel oils and convenience stores.
EB Identities: M brand, M-Budget, Migros Premium, M-Plus (eco line), Migros-Bio (dairy bioproducts),
Anna’s Best (fresh convenience foods), Athena (men’s underwear), Bededor baby
food), Maestro (apparel), Frey (chocolates), Bishofszell (canned fruit, vegetables, meat, fruit
juices, iced tea, frozen foods, jams, etc.), tinned Aprox (mineral water), Midor (cookies, crackers,
ice cream), Micasa (furniture), Mibelle (health and beauty care), Mifa (laundry and cleaning
agents, margarine, cooking fats), Mio-Star (household and electrical appliances), MPower
(batteries) Fruidor (juices, herbs, grape juice, and table vinegars), Zo_Sensible (skin care for
sensitive skin), Migros-Sano (meats), M-Budget (food and nonfood), Actilife (functional foods),
Ready & Quick (convenience food), Blox (chocolate bars), Le delizie del Pescatore (fish),
Blacksmith (jeans), Authentic-Wear (leisure wear), Spirit (sporty elegant business wear), Classicline
(men’s wear), M-Budget (children’s and baby underwear and socks), EcoTex (women’s
hosiery), X-Line (men’s underwear), Kneipp (shower and bath products), Pingu (childcare
products), M-Watches, Belherbal (shampoo), Fish&Co, Bio-Poulet, Globus, Engagement
(ecological, social and ethical products), Selection (premium products). Migros regards its highprofile
brands as: Anna’s Best fresh convenience foods, Léger low-fat cheese, Aprox mineral
water, Frey chocolate, Heidi dairy products, Candida dental care, Total detergent, etc.
EB skus: 30,000+ (E)
Profile: The weak economy in Europe and especially the faltering Euro currency affected Migros’
business, its 2011 turnover slipping by 0.7%. Price cuts on product, including in June, discounts