EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Total Fiscal 2011 Group Sales:$8.6 Billion (€ 6.2 Billion) +8.8%; Sales in Germany: $6.3 Billion
(€ 4.5 Billion) +9.8%
Percentage Sales in Exclusive Brands: 30% (E)
Principal Business: Established in 1973, dm-drogeriemarkt operates some 2,500 stores in 11
European countries, of which 1,256 are located in Germany. Lately, the company has expanded
more into Eastern Europe. Its marketing beyond Germany extends through: Austria, Czech
Republic, Slovakia, Hungary, Slovenia, Croatia, Bosnia, Serbia, Romania, and Bulgaria.
EB Identities: Balea (body, hair & skin care), Alverde (natural cosmetics), Jessa (feminine
hygiene, incontinence), S-quitofree (insect repellant), Sun Dance (sun protection), ebelin (brushes,
sponges, files, wet wipes, cotton wool), Dasgesunde Plus (medications, health care), Dontodent
(dental products), Alana textiles, baby love (diapers), Paradise (disposable cameras), Denkmit
(surface cleaners), profissimo (aluminum foil, trash bags, napkins), Sanft & Scher (toilet paper),
Your Best (pet food), Fascíno (hosiery), etc.—20 different own brand ranges, mostly
economically priced.
EB skus: 2,600+ (E)
Profile: This privately owned firm is the second largest drugstore chain in Germany (Rossmann,
also in this database, now considered the market leader). In recent years, it has expanded into
Central European countries. One of its newest private label product ranges: Alverde natural
cosmetic sunscreen protection.
Procurement Contacts: N/A
DOLLAR GENERAL CORP.
100 Mission Ridge, Goodlettsville, TN 37072 USA
Tel: (615) 855-4000
Fax: (615) 855-5252
www.dollargeneral.com
Total Fiscal 2011 Sales: $13 Billion +10.5%
Percentage of Sales in Exclusive Brands: 16+% (E)