EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Fax:+972 3-9505824
www.shufersal.co.il
Total 2010 Sales: $3 Billion (NIS 11 Billion) +0.7%
Percentage of Sales in Exclusive Brands: 10%+(E)
Principal Business: Established in 1958, formerly called Super-Sol, this company is now traded
under the SAE symbol on the Tel Aviv Stock Exchange (TASE). As Israel’s leading retail food
chain, Shufersal operates 266 outlets that command a 37% market share. Its four banners are: 105
Shufersal Sheli (My Shufersal) neighborhood retail stores, 32 Shufersal Big hypermarkets, 75
Shufersal Deal discount stores, 57 Yesh discount stores (catering to Orthodox, religious & Arab
customers featuring Kosher foods), and 16 Shufersal Express convenience stores. Its Shufersal
Yashir operation provides home and office services (online or by phone/fax). Additionally, the
company operates four distribution centers and a production facility for frozen and fresh baked
foods. Its other main business is rental real estate. Investors include Nochi Dankner’s IDB
Holdings Corp. Ltd (45.9%) and Isralona Properties Ltd. (18.6%)..
EB Identities: Shufersal
EB skus: 1,400+
Profile: When Clubmarket, Israel’s third largest supermarket retailer, filed for bankruptcy in July
2005, Supersol followed up with a bid to purchase Clubmarket’s 114 stores in Israel, thus
triggering its re-branding strategy over to Shufesal plus a new private label identity, Shufersal,
featuring new, upgraded packaging design. Its private label range has since grown to be the largest
in Israel. Shufersal also has picked up an exclusive license to sell Cherokee brand apparel products
in Israel (This brand is licensed in more than 30 countries). During 2009, this retailer introduced a
new format, Shufersal Express, a convenience store concept including franchised stores.
Expansion of its stores plus closure of unprofitable outlets continues. Net income for the year was
$90 million +3.4%. In January 2011, the company upgraded 30 Shufersal Big stores over to the
Shufersal Deal format. A bid for control of the company by Bronfman Fisher Investment ended in
November 2011. This was followed by Isralona Properties and British Leo Noe looking to
acquired 46% interest in the retail operation.
Procurement Contacts: N/A
SIGMA COMPANY LIMITED
1408 Centre Road, Clayton Melbourne, Vic 3168, AUSTRALIA
Tel: +61 (03) 9542 -9511