EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

CasasBahia.com.br). In addition, the company operates 78 Posto Extra gas stations and 154
Drogaria Extra drugstores. Through its subsidiary, Barcelona Comercio arejista e Atacadista S.A.,
the company owns 42.6% of Sendas, a chain of 60+ supermarkets in Rio de Janeiro. The
company is jointly controlled by Abilio Diniz, a local businessman, and Casino of France (also
listed in this database).
EB Identities: Taeq (food, health & wellness, textiles, beauty aids, etc.), Pão de Açucar (premium
and imported food & beverages) boomy (kid’s fashion wear), CAST (adult fashions—lingerie &
home wares), Bambini (infant fashion wear), Cherokee (licensed adult fashion & casual wear),
Club des Sommeliers (wines), Cyba (electronics and computer ware), Group Casino (gourmet,
imported food and cooking accessories), Qualitá (cost-benefit foods, hygienic items,
cookware/utensils, and cleaning products)
EB skus: 4,000+
Profile: CBD (traded on the São Paulo Stock Exchange: Boespa and on the NYSE: CBD), which
began its business in 1948, weathered through a weak economy this year, keeping on track via an
operational consolidation of its business, thus exceeding its gross sales guidance of R$ 50 billion:
That figure actually hit R$ 52.7 billion for 2011; while net profits jumped by 16.1% to R$ 718.2
million. During the year, CBD opened 20 stores and closed 58 stores. Since 2010, some 221
CompreBem and Sendas stores have been converted over to the Extra Supermercado format. Also
a new Mini Mercado Extra form was launched, replacing the Extra Fácil convenience stores, with
a larger sales area and a focus on perishables and services. The financial statements of its Globex
subsidiary, which concentrates the electric and electronic products operations (Ponto Frio and
Casas Bahia), have been consolidated; while a new model for its e-commerce operation now
centers on a new company, Nova Pontocom. In December 2011, the Globex Utilidades S.A.
agreed to close 88 Ponto Frio stores. This division was renamed Via Varejo S.A. In February
2012. CBD also organized a subsidiary, GPA Malls & Properties to consolidate its real estate
assets. Since 2006, CBD has been strengthening its exclusive brands; for 2010, double-digit sales
growth was reported in a number of its brands: Taeq now represents 6.9% of its supermarket and
hypermarket sales. The goal is to push that share to 15% in 2011. Taeq represents more than 1,000
products with 400 added in 2010. Qualitá sales in 2010 grew by 30% with new cookware and
utensils categories added. During 2011, competitor Carrefour of France sought to acquire shares of
Grupo Pao de Acuçãr from co-owner Abilio Diniz, which Casino (co-owner) resisted. Casino in
March 2012 initiated a process to become sole controlling shareholder of Grupo Pao de Acuçãr.
Procurement Contacts: Daniela Sabbag, Control Brands Director; Claudia Pagnano, Executive
Director Marketing, Jose Roberto Tambasco
CONAD SO. COOP. A.R.L.
Via Michelino 59, 40127 Bologna, ITALY
Tel: +39 51-508111
Fax: +39 51-508414