EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

elationships and loyalty. Co-Op suffered no recession or deficit: Its underlying operating profit
for the year was up 31.4% to £ 625 million. The Co-op Group now has an impressive 16-story
head office under construction, a £ 100 million building set for completion in August 2012.
Adding new stores has become a profitable habit at the Co-op: For 2011, 50 more are planned, for
2012 another 125 and in 2013 some 175 more new stores. Food is a big deal at the Co-op: It
represents 58.4% of revenues. In that area, own brand plays a major role, continuing to increase in
sales as new products are added. In 2008, a new front of pack traffic light labeling was introduced.
In 2010, that idea was integrated into the Guideline Daily Amount (DGA) information, which tells
consumers the product amount of fat, saturated fat, salt and sugars--from low to high and how that
product contributes to recommended daily intake of nutrients. This scheme also applies not only to
on-pack packages but also is integrated into the corporate website and in magazine recipes. Even
in the Co-operative Clothing business, a new brand, Aurora uniforms, was rolled out for the
beauty profession, i.e., salons and the like.
Procurement Contacts: David Chambers, General Manager, National Buying & Marketing; Kate
Jone, Head of Range Development in Food Retail & of Commercial Food Product Development
COLLECTIVE BRANDS, INC.
3231 Southeast Sixth Ave., Topeka, KS 66607 USA
Tel: (785) 233-5171
Fax: N/A
www.collectivebrands.com
Total Fiscal 2010 Sales: $3.4 Billion +2.1%; Payless Domestic (Retail) Sales: $2.1 Billion -4.2%;
Payless International (Retail) Sales: $460.3 Million +8.9%; Collective Brands Performance +
Lifestyle Group (wholesale): $628.4 Million +22.3%; Collectie Licensing: $227.7 Million +4.3%
Percentage of Sales in Exclusive Brands: N/A
Principal Business: Founded in 1956, Collective Brands, then called Payless, has become one of
the world’s largest footwear specialty retailers, overseeing a total of 4,844 retail stores (3,794 in its
Domestic business, 667 in 14 other countries, and 383 in its wholesale division. The network
includes 4,523 self-select shopping format retail stores owned or franchised in 24 countries and
territories. Its 3,794 owned Payless Shoe Source stores, averaging about 3,200 square feet, are
located in all 50 states, District of Columbia, plus in Guam and Saipan. (Franchised Payless Shoe
Source stores also are in Canada, the Caribbean, and Central and South America.) They sell a
portfolio of brands and private brand labels. Their budget footwear stock (some 7,000 pairs of
footwear) covers: athletic, casual, dress, sandals, work and fashion boots, and slippers. Stores also
stock accessories: handbags, jewelry, bath and beauty products, and hosiery. In its international
retail business, the 62 franchised stores (averaging 2,800 square feet) are located in Bahrain,
Kuwait, Peru, the Philippines, Russia, Saudi Arabia, and the UAE. Additionally, Collective