EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Total Fiscal 2010 Sales: $8.2 Billion 15.5%
Percentage of Sales in Exclusive Brands: 20% (E)
Principal Business: Independent grocers previously in the business since 1918, formed Giant
Eagle in 1931, which has since been operated as a privately owned and family operated company
now overseeing 222 stores: 164 corporate and its franchised operation of 58 independently owned
and operated stores in addition to 155 fuel and convenience stores located in four states (western
Pennsylvania, Ohio, north central W. Virginia, and western Maryland). Its five formats are: Giant
Eagle conventional supermarkets, Giant Eagle Express (GEX), Market District (distinct quality for
‘foodies’), Valu King limited assortment outlets, and Get Go gas stations and convenience stores.
EB Identities: Giant Eagle, Giant Eagle Nature’s Basket (organic and natural foods), Market
Distict (premium quality foods), Valu Time value groceries, and Topco’s different licensed
brands: Valu Time, Food Club, Full Circle and World Classics
EB skus: 7,000+ (5,000+ under Giant Eagle brand)
Profile: Since 2006, Giant Eagle has been aggressively expanding starting with a merger with
Crossroads Convenience Marts (creating the Get Go chain), acquisition of 18 Tops Supermarkets
from Ahold USA; then in December 2008 the launch of the Valu King followed by the rebranding
of some stores under the new Market District larger format stores (three ranging from
70,000 up to 150,000 square feet). In 2010, this retailer introduced some smaller Valu King
stores, about 27,000 square feet and stocking some 3,000 grocery items--mostly under the Topco
private brands (Valu King, Food, Club, etc.) Earlier Valu King stores range from 40,000 to 45,000
square feet.
Procurement Contacts: Lisa Henriksen, Sr. VP, Marketing & Own Brands; Raymond Smaltz,
Senior VP, Grocery Merchandising; Chris Keilly, Director of Sourcing; David Atkins, director of
Own Brands/Center Store; Krista Sammertinoo, director of Own Brands/Perimeter Store; Curt
Hollman, Director of Corporate Brands; Toni Bowen, Corporate Brand Manager
GNC HOLDINGS, INC.
300 Sixth Ave., Pittsburgh, PA 15222 USA
Tel: (412) 288-4600
Fax: (412) 288-4764
www.gnc.com