EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

Fax: +7 (404) 933-0259
www.dixy.ru
Total 2011 Group Sales: $3.5 Billion (RUB 102.3 Billion) +64.5%
Percentage of Sales in Exclusive Brands: 10% (E)
Principal Business: Founded in 1992, Dixy has become the third largest national food retailer in
Russia. Some 54.4% of the company is owned by the Mercury Group of Companies (a holding
company). Dixy (RTS, MICEX:DIXY) operates close to 1,000 stores, including Dixy
neighborhood stores and compact hypermarkets under three store banners: Kartal, Deshevo, and
Seeynaya Kopilka. Also, the retailer operates Megamark compact hypermarkets and economy
supermarkets plus one cash & carry store.
EB Identities: Polnaya Krynka, Selo Kushinkino, Odarka, Lubinye Traditsil.
EB skus: N/A
Profile: In June 2011, Dixy merged with Victoria Group, paying RUB 20 billion ($680 million)
for the chain of 257 stores, which significantly boosted Dixy’s operating results for 2011. Its
2011net profits soared by 288% over the previous year to RUB 1.1 billion. This retailer continues
to open new stores. UPDATE: Through July 31, 2012, Dixy reported operating 1,284 stores,
including 1,045 neighborhood stores, 26 Victoria supermarkets, 18 hypermarkets, 183 stores
(Kvartal, Deshevo, Semeynaya Kopilka banners), 11 mini markets, and one cash & carry outlet.
Procurement Contacts: N/A
DM-DROGERIEMARKT GMBH &CO KG
Carl-Metz-Strasse 1, 76185 Karlsruhe 0721/55 920, GERMANY
Tel: +49 7181254445
Fax: N/A
www.dm- drogeriemarkt.de