EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

www.dollarama.com
Total Fiscal 2011 Sales: $1.4 Billion (C$ 1.4 Billion)
Percentage of Sales in Exclusive Brands: N/A
Principal Business: Dollarama is the leading operator of dollar stores in Canada, operating 652
corporate stores in all provinces. The company started in 1910 as S. Rossy Inc., but in 1992 began
converting the Rossy banner over to Dollarama. Its stores, averaging 9,874 square feet, are located
in strip malls and shopping centers. Some 50% of its merchandise is in general merchandise
(including stationery, house wares and kitchen wares, hardware, and electronics); 37% in
consumables (paper, plastic, foils, household and cleaning supplies, health and beauty care, candy,
drinks, snacks and other foods); and 13% seasonal items.
EB Identities: Dollarama
EB skus: N/A
Profile: In February 2009, all merchandise previously sold at a $1 price point (except candy for
less), added pricing at $1.25, $1.50, and $2 to broaden the product selection.
Procurement Contacts: N/A
DSW INC.
801 DSW Drive, Columbus, OH 43219 USA
Tel: (614) 237-7100
Fax: N/A
www.dswinc.com
Total Fiscal 2012 Sales: $2 Billion +11.1%
Percentage of Sales in Exclusive Brands: N/A