EXCLUSIVEBRANDSOURCING RETAILER/WHOLESALER ...

EB Identities: Esselunga, Esselunga Bio , Esselunga Naturama, , Esselunga Top (gourmet foods),
Pronti in Tavola (in table ready-to-eat meals), Pronti d Cuocere (ready-to-cook meals), Ecolabel
(certified nonfoods)
EB skus: 2,500+
Profile: Esselunga, a retailing pioneer in Italy, reportedly was first to introduce online shopping to
produce its own organic products, recently introduced a superior quality private label range of
foods under its new Esselunga Top brand. The company’s founder also has announced plans to
retire and sell the business. Esselunga, operating in the higher-income regions of Italy (North and
Central), has been the target for acquisition for some years.
Procurement Contacts: N/A
ETN. FR. COLRUYT
Wilgenveld, Edingsesteenweg196, B- 1500, Halle, BELGIUM
Tel: +32 2-360-10-40
Fax: +32 2-360-02-07
www.colruyt.be
Total Fiscal 2010 Group Sales: $8.9 Billion (€ 6.8 Billion) +7.9%; Retail Sales: $6.9Billion (€ 5.2
Billion) +6.8%; Wholesale Sales: $1.6 Billion (€ 1.2 Billion) +12%
Percentage of Sales in Exclusive Brands: 20%+
Principal Business: Started in 1925 as a bakery with a wholesale business (coffee, spices, etc.),
Colruyt, still family owned, has lately pumped up its market share to 22.5%, and based on its low
pricing strategy. Colruyt now oversees some 375 stores in Belgium and France, and including one
in Luxembourg. The Group breaks out into 217 Colruyt supermarkets, 66 Okay neighborhood
stores, 6 Bio-Planet biological-ecological supermarkets, 48 Colruyt and Coccinelle supermarkets
in France, and 38 Dreamland toys/school-office supplies, multimedia, and DreamBaby baby care
products. Additionally, there are 74 DATS 24 self-service petrol stations in Belgium and France,
as well as printing and engineering operations. In wholesale, the Group operates 14 distribution
centers in Belgium and 27 in France. In Belgium, the service via Spar Retail NV covers 276 Spar
independent retailers, via Collivery N a number of foodservice/home delivery/export customers,
and via Alvocol NV deliveries to independent storekeepers. In France, customers include affiliated
independent stores and foodservice accounts. The affiliated stores: 6 Coccinelle outlets, 30
CocciMarket stores, and 8 Panier Sympa stores, plus 850 independent storekeepers in France.
Additionally, its PROàPRO Distribution arm caters to hotels and restaurants, as well as to